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It's easy to use Twilio Segment to track your customer's online purchases, as a visitor to your website. But online is not the only place that customers can shop and interact with your brand. It's very likely that customers shopping online will also make a purchase in your store. In this recipe, we'll make sure that the online purchases and the in-store purchases are both attributable to the same customer. This matching will create a seamless brand experience for your customers and allows you to further personalize marketing content for your customers.

Abandoned shopping carts might look like a failure to convert, but have you ever thought of them as a buying signal? Building a campaign to target abandoned carts and nudge the shopper into completing the purchase have a great track record of increasing conversions.

This recipe walks you through how to leverage Movable Ink within Twilio Segment’s marketing automation platform, Engage. This dynamic duo of Movable Ink and Twilio Segment powers personalized experiences for your customers within the context of their behavior and place in their journey.

In this recipe, you'll learn how to use location data to understand where your customers are when they engage with you.

Acquiring customers is a highly competitive and expensive process, but successful ecommerce sites know that there is another source of revenue: your current and previous customers. Increasing customer retention by as little as 5% can raise top-line revenue over 25%, so driving lifetime value for current customers is a top priority for direct-to-consumer (DTC) brands on Shopify.

In this recipe, you’ll learn how to use Engage (formerly Personas) and Destinations by Twilio Segment and the A/B testing tool, Kameleoon, to target website visitors with experiments that can help financial services companies up-sell and cross-sell products and services.

In this recipe, you’ll learn how to save time complying with user deletion and suppression requests by using Twilio Segment’s deletion features.

Implement a campaign using Twilio Segment to increase repeat purchases with personalized discounts based on intent signals to win back customers with low recency purchase patterns.

This recipe will show you how to use Segment with Twilio Engage to trigger a Qualtrics survey and capture response data, further enhancing the customer profile to drive personalization.

Growth leaders today need to retarget their most valuable customers and know where they came from. By leveraging a customer data platform like Twilio Segment and a Mobile Measurement Partners (MMP) like Branch, you can identify your most engaged and high-LTV users, get accurate campaign attribution data, and discover your highest-ROI ad channels. In this recipe, you will learn how to identify and group your highest-value customers, as well as where they came from. You can then use this data to deliver targeted ads and capture more customers just like them in the same channels, with accuracy and at scale.

This guide will focus on teaching you how to track e-comm data in Mixpanel to allow for meaningful explorations. You’ll be able to see how different analyses from funnel and insights reports can help you identify opportunities to make change.

This recipe teaches you to build a targeted dynamic coupon campaign using Twilio Segment and Talon.One. Once you identify an Audience of first-time customers, you can distribute a coupon that helps you encourage them to come back and purchase again.

Set up a campaign with Twilio Segment to track and mitigate cart abandonment so you can win back customers.

In this recipe, you’ll learn how to use Twilio Segment to connect Radar (a location data infrastructure platform) and Customer.io (a marketing automation software) to personalize your customer communications.

This recipe teaches you how to use customer behavioural events from Twilio Segment inside Movable Ink to achieve open-time email personalization and improve email engagement rates.