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Automate your eCommerce event tracking with Elastic Path with CX StudioImplementing a high quality eCommerce tracking plan typically takes developer time to set up and maintain. Elastic Path with CX Studio automates your server-side and client-side eCommerce event collection to provide teams with instant on end-to-end tracking for web and eCommerce events.Elastic Path Connections Online marketplaces Retail and ecommerce
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Build a Lookalike Audience in Facebook from your Highest Spending CustomersIn this recipe, you’ll learn how to identify your highest value e-commerce customers and then target similar audiences on Facebook.Connections Unify Engage Retail and ecommerce
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Get the latest user events with real-time data using Twilio Segment and Amazon PersonalizeIn this recipe, you are going to deploy a sample retail web application using automated deployment. This recipe demonstrates how Amazon Personalize AI service can be deployed and integrated with Twilio Segment to deliver real-time events from the web user interface to Amazon Personalize.Clearbit Segment Source Connections Unify
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Retarget Customers with the Facebook Conversions APIThis recipe will explain what Facebook’s Conversions API is, why it’s worth focusing on now, and a step-by-step guide on using Twilio Segment to collect your first-party data and sync to Facebook for retargeting.Facebook Conversions API Connections Telecommunications Online marketplaces
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Build Tailored Content for Your Customers using Twilio Segment’s Golden Profiles with Contentful & NinetailedTwilio Segment’s Golden Profiles bring together preferences, demographics, and behaviors to give you a full 360 view of your customer. One of the best ways to activate these valuable profiles is through the leading CMS platform, Contentful, with the help of Ninetailed’s API. This seamless integration allows marketers, product teams, and more to bring tailored experiences to your website, fostering meaningful, 1:1 connections with your customers.Contentful Ninetailed Connections Unify
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Win back churned users by coordinating your ad and email campaignsWith this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.Facebook Custom Audiences PersistIQ Connections Engage
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Boost conversion rates with cross channel messaging campaignsIn this recipe, you’ll learn how to use Twilio Engage (formerly Twilio Segment Personas) and Braze cross-channel campaigns to target and educate the users most likely to purchase a particular product. The recipe specifically talks about leveraging Content Cards + Push Notifications to boost conversion rates.Braze Connections Unify Engage
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Use Twilio Segment to Anticipate a Customer's Readiness to BuyIn the competitive landscape of the FinTech industry, understanding customer behavior and predicting their readiness to purchase additional products can significantly impact business success. By harnessing the power of advanced analytics and AI, financial institutions can identify the optimal moment to engage customers with an offer of relevant products or services. Twilio Engage, a powerful component of the Twilio Segment platform, enables businesses to leverage AI-driven predictive traits derived from past customer behavior to pinpoint those most likely to be ready for a new financial product.Engage Financial services Retail and ecommerce Online marketplaces
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Personalize landing pages to a visitor’s interestsIn this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.Clearbit Optimizely Connections Unify
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Private data collaboration with the AppsFlyer Data Clean Room and Twilio SegmentIn this recipe, we’ll show you how to utilize Twilio Segment data to gain advanced insights about your campaign performance and optimize accordingly. You’ll see how you can leverage this enriched data for all the solutions available through the DCR: Holistic Data Access, Dynamic Query, and Audience activation.AppsFlyer Data Clean Room access Segment Workspace Connections Unify
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Increase Retention and Prevent Churn with Personalized CouponsThis recipe will teach you how to create a targeted coupon campaign with Voucherify and Twilio Segment for customers who leave an unsatisfactory review on your website. Once Twilio Segment identifies your target audience, Voucherify will create an effective personalized coupon campaign to prevent customer churn and increase retention.Voucherify Connections Unify Retail and ecommerce
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Improve ROAS with personalized, funnel-based ad retargetingThis recipe teaches you how to retarget users across the funnel using Twilio Engage and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.Amplitude Analytics.js Google Display & Video 360 Mixpanel
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Optimizing pages with Google search keywordsIn this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.Google Ads Optimizely Connections Telecommunications
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Power up your customer acquisition: Build your own affiliate marketing program with Twilio Segment and impact.comThis recipe teaches you how to use Track, Page, and Identify events to quickly launch your affiliate program, so that you can discover and recruit new affiliate and influencer partners, automate contracts and payments based on the terms they set, and track performance all in one place.impact.com Connections Online marketplaces Retail and ecommerce
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Level up your referral & loyalty program with integrated data & automationThis recipe teaches you how to easily launch and optimize a referral and loyalty program using Twilio Segment and Friendbuy. The web and cloud mode destination integrations send information about your customers and their actions to Friendbuy to power your referral and loyalty programs.Friendbuy Connections Telecommunications Retail and ecommerce
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