Explore popular solutions to empower every team

Implementing a high quality eCommerce tracking plan typically takes developer time to set up and maintain. Elastic Path with CX Studio automates your server-side and client-side eCommerce event collection to provide teams with instant on end-to-end tracking for web and eCommerce events.

In this recipe, you’ll learn how to identify your highest value e-commerce customers and then target similar audiences on Facebook.

Leverage Twilio Segment, LiveRamp, and Snowflake to create 'Golden Profiles,' enabling precise targeting and improved return on ad spend in a changing privacy-first, cookie-less marketing world. This guide offers a step-by-step process for unifying first-party data for richer customer insights and streamlined audience onboarding.

In this recipe, you are going to deploy a sample retail web application using automated deployment. This recipe demonstrates how Amazon Personalize AI service can be deployed and integrated with Twilio Segment to deliver real-time events from the web user interface to Amazon Personalize.

This recipe will explain what Facebook’s Conversions API is, why it’s worth focusing on now, and a step-by-step guide on using Twilio Segment to collect your first-party data and sync to Facebook for retargeting.

Webflow is a low-code website builder that helps web designers and developers build sites fast and at scale. It’s different from more traditional web Content Management Systems (CMS), in that it is SaaS based and takes care of all hosting, code assembly, code deployment, domain management, content delivery networks (CDN), and other processes behind the scenes.

In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.

Learn how to harness real-time behavioral data from Twilio Segment to trigger personalized, automated journeys in Salesforce Marketing Cloud—without manual exports or complex custom builds. This guide also shares best practices for syncing data to Data Extensions using Twilio Segment’s Actions destination, along with configuration tips to ensure accurate, reliable activation across the Salesforce ecosystem.

Twilio Segment’s Golden Profiles bring together preferences, demographics, and behaviors to give you a full 360 view of your customer. One of the best ways to activate these valuable profiles is through the leading CMS platform, Contentful, with the help of Ninetailed’s API. This seamless integration allows marketers, product teams, and more to bring tailored experiences to your website, fostering meaningful, 1:1 connections with your customers.

With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.

Track user shopping carts in real time and instantly respond to changes with highly personalized messages that re-engage customers and reduce friction. Ensure a seamless shopping experience by automatically sending timely, relevant cart abandonment emails through Twilio SendGrid—powered by event-driven Journeys in Twilio Segment. Recover lost revenue by delivering tailored content that inspires shoppers to return and complete their purchase. Bring customers back with compelling details that make all the difference!

It's essential to understand your users in order to provide them with personalized and relevant experiences. By leveraging the power of ChatGPT, OpenAI's advanced language model, and Twilio Segment, a leading customer data platform (CDP), you can gain valuable insights from user-generated content and track that data to enrich user profiles. In this recipe, we'll discuss a powerful use case built using ChatGPT to analyze user feedback, and track the data in Twilio Segment. We'll also provide a code example in Python with comments to help inspire server-side implementation for your own projects.

In this recipe, you’ll learn how to use Twilio Engage (formerly Twilio Segment Personas) and Braze cross-channel campaigns to target and educate the users most likely to purchase a particular product. The recipe specifically talks about leveraging Content Cards + Push Notifications to boost conversion rates.

In the competitive landscape of the FinTech industry, understanding customer behavior and predicting their readiness to purchase additional products can significantly impact business success. By harnessing the power of advanced analytics and AI, financial institutions can identify the optimal moment to engage customers with an offer of relevant products or services. Twilio Engage, a powerful component of the Twilio Segment platform, enables businesses to leverage AI-driven predictive traits derived from past customer behavior to pinpoint those most likely to be ready for a new financial product.

This recipe shows how to coordinate customer engagement using Twilio Segment, Braze, and Amplitude—focusing on what to do in each platform and why. Designed for marketers and product teams already using these tools, it covers audience building, platform ownership, cross-channel orchestration, and centralized measurement to align each platform’s strengths.