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Implementing a high quality eCommerce tracking plan typically takes developer time to set up and maintain. Elastic Path with CX Studio automates your server-side and client-side eCommerce event collection to provide teams with instant on end-to-end tracking for web and eCommerce events.

When your support agents are interacting with customers, you want to set them up for success, providing all of the information and context they might need to create a genuine connection with the customer and provide a personalized experience. In this article, we’ll walk through the steps for seamlessly providing Twilio Flex support agents with data about customer traits from Twilio Engage.

This recipe outlines the process of connecting Twilio Segment with HubSpot and Lucky Orange to help you transform visitor data into informed decisions. You’ll learn how this trio of tools provides new insights into the behavior and interactions of target audiences to optimize your sales and marketing strategies.

Acquiring customers is a highly competitive and expensive process, but successful ecommerce sites know that there is another source of revenue: your current and previous customers. Increasing customer retention by as little as 5% can raise top-line revenue over 25%, so driving lifetime value for current customers is a top priority for direct-to-consumer (DTC) brands on Shopify.

This recipe will show you how to use Segment with Twilio Engage to trigger a Qualtrics survey and capture response data, further enhancing the customer profile to drive personalization.

Enhance the user properties within Twilio Segment and Engage by utilizing Attribution data for more effective user segmentation and targeted marketing campaigns. In the initial integration, Attribution leverages Twilio Segment's snippets to track events, page visits, and user identity. With the bidirectional integration, you'll be able to pipe Attribution data as user traits into Twilio, Twilio Segment, and Engage.

The surest sign of a great product is when users keep coming back for more. Keeping track of user retention - the percentage of users that return to your product - is a strong indicator of product-market fit. Companies large and small measure user retention to guide their decision-making. Though user retention tends to trend downward, it’s best to strike a balance between keeping your existing users happy and acquiring new ones. Otherwise, you’ll be working with a leaky bucket. In this recipe, we explain how to use product analytics to measure and improve product-market fit. By inputting the correct data, adding retention cohorts, and collecting user feedback, you can create the optimal product roadmap to boost retention.

Creating a highly personalized experience for shoppers is fundamental to optimizing conversion rates. Using Elastic Path’s CX Studio Personalization workflow for Twilio Segment, building a bespoke experience unique to each of your customers has never been easier. Simply connect Twilio Segment to your Elastic Path CX Studio site to begin tracking user behavior and linking their Twilio Segment profile data to their CX Studio session. Then, with a few clicks, add a personalized experience to pages - no code required!

Are you tired of slow and impersonal customer experiences? Our recipe has the solution, showing you how to seamlessly connect customer data from Twilio Segment with Uniform’s integration mesh. Our technique allows you to create visually stunning and high-performing customer experiences across all platforms in under 200ms. Don't let slow load times and generic experiences negatively impact your business - try our recipe today and see the difference for yourself.