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Personalize landing pages to a visitor’s interestsIn this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.Clearbit Optimizely Connections Unify
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Private data collaboration with the AppsFlyer Data Clean Room and Twilio SegmentIn this recipe, we’ll show you how to utilize Twilio Segment data to gain advanced insights about your campaign performance and optimize accordingly. You’ll see how you can leverage this enriched data for all the solutions available through the DCR: Holistic Data Access, Dynamic Query, and Audience activation.AppsFlyer Data Clean Room access Segment Workspace Connections Unify
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Streamline Fintech Onboarding with Real-Time Insight to ActionAcquisition and onboarding in financial services require more than just usability—they demand trust and fast value delivery. This recipe shows how Fintech teams can identify friction, optimize signup flows, and trigger personalized follow-ups.Amplitude Connections Unify Engage
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Increase Retention and Prevent Churn with Personalized CouponsThis recipe will teach you how to create a targeted coupon campaign with Voucherify and Twilio Segment for customers who leave an unsatisfactory review on your website. Once Twilio Segment identifies your target audience, Voucherify will create an effective personalized coupon campaign to prevent customer churn and increase retention.Voucherify Connections Unify Retail and ecommerce
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Setting up lead scoring to improve sales efficiency and accelerate your pipelineIn this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.Segment Source Salesforce Connections Unify
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Improve ROAS with personalized, funnel-based ad retargetingThis recipe teaches you how to retarget users across the funnel using Twilio Engage and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.Amplitude Analytics.js Google Display & Video 360 Mixpanel
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Channel Optimization with PredictionsThis recipe teaches users how to use Predictions to determine each user's preferred communication channel (email or SMS.) When you use Predictions for channel optimization, you can ensure you reach customers on the best channel for them.Engage Marketer
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Optimizing pages with Google search keywordsIn this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.Google Ads Optimizely Connections Telecommunications
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How to build Golden Profiles with Twilio Segment, LiveRamp & SnowflakeLeverage Twilio Segment, LiveRamp, and Snowflake to create 'Golden Profiles,' enabling precise targeting and improved return on ad spend in a changing privacy-first, cookie-less marketing world. This guide offers a step-by-step process for unifying first-party data for richer customer insights and streamlined audience onboarding.impact.com Unify Marketer Developer
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Power up your customer acquisition: Build your own affiliate marketing program with Twilio Segment and impact.comThis recipe teaches you how to use Track, Page, and Identify events to quickly launch your affiliate program, so that you can discover and recruit new affiliate and influencer partners, automate contracts and payments based on the terms they set, and track performance all in one place.impact.com Connections Online marketplaces Retail and ecommerce
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Level up your referral & loyalty program with integrated data & automationThis recipe teaches you how to easily launch and optimize a referral and loyalty program using Twilio Segment and Friendbuy. The web and cloud mode destination integrations send information about your customers and their actions to Friendbuy to power your referral and loyalty programs.Friendbuy Connections Telecommunications Retail and ecommerce
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Unify a customer's online and in-store purchases downstream with Twilio Segment Reverse ETLIt's easy to use Twilio Segment to track your customer's online purchases, as a visitor to your website. But online is not the only place that customers can shop and interact with your brand. It's very likely that customers shopping online will also make a purchase in your store. In this recipe, we'll make sure that the online purchases and the in-store purchases are both attributable to the same customer. This matching will create a seamless brand experience for your customers and allows you to further personalize marketing content for your customers.Google BigQuery Mixpanel Braze Connections
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Harnessing the power of unified data with LiveRamp and Twilio SegmentThis partnership between Twilio Segment and LiveRamp allows marketers to seamlessly integrate their customer data and activate audiences across the connected digital advertising ecosystem. By unifying customer data, and leveraging LiveRamp’s pseudonymized identifier, RampID, marketers can uncover deeper insights, enhance personalization strategies, and activate across their advertising and marketing channels often seeing up to a 79% Match Rate Across Publishers and a 30% Reduction in Cost-Per-Acquisition (CPA) compared to HEMs alone.LiveRamp Connections Engage Unify
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Leverage Twilio Engage and Movable Ink to power dynamic, personalized content – and customer loyaltyThis recipe walks you through how to leverage Movable Ink within Twilio Segment’s marketing automation platform, Engage. This dynamic duo of Movable Ink and Twilio Segment powers personalized experiences for your customers within the context of their behavior and place in their journey.Movable Ink Twilio Engage Engage Unify
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Sending data to a non-HIPAA compliant or non-BAA destinationIn this recipe, you’ll learn how to use Functions to send data to Destinations that may not be able to receive Patient Health Information (PHI). This recipe can be used by customers in any domain (not just healthcare) who may require minimum data privacy and security practices for patient or end user information.Segment Source Connections Healthcare and life sciences Marketer
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