What is a Customer Data Platform (CDP)?
A customer data platform captures data from every customer touchpoint, ensures that data can be trusted, builds user profiles, and activates insights in your existing tools to drive better experiences and boost revenue.


Twilio Segment’s CDP puts data at the heart of Twilio
Use data-driven context to create personalized customer experiences that acquire users efficiently, increase loyalty, and grow lifetime value.


Unified profiles, activated anywhere.
A single, unified view of each customer with data from every touchpoint, including the data warehouse. These profiles can be activated across any tool or channel—marketing, analytics, customer support, and more—to power personalized, real-time experiences.
Extensibility on an open platform.
A composable platform lets you customize your customer data infrastructure to fit your unique needs. With flexible APIs, developer tools, and a vast ecosystem of integrations, you can build, extend, and innovate without limits.
AI that's accessible.
Twilio Segment makes AI accessible by embedding powerful intelligence directly into your customer data workflows—no data science team required. From predictive insights to automated personalization, teams can harness AI to drive smarter decisions and better experiences, fast.
Quality & compliant data.
Centralized customer data infrastructure enables teams to control what data is collected, where it flows, and how it’s used. With features like data validation, observability, and consent management businesses can maintain compliance and ensure data quality at scale.
Twilio Segment CDP use cases
Learn more about how a CDP works
Article
What is a Customer Data Platform?
Discover how a CDP can give you deep insights into your customers and help you create more personalized campaigns.
Report
State of Customer Engagement Report
Explore how brands are using AI to enhance customer experiences and address challenges like data privacy.
Blog
Don’t Fall For the False Binary: Why You Need a CDP + Data Warehouse
Learn how CDPs and data warehouses work together to better govern, unify, and activate data.
Integrations
Power your tools with data
Explore 700+ integrations to connect the Twilio Segment Customer Data Platform with your favorite tools.
Report
The Customer Data Platform Report
Enjoy Twilio Segment’s annual look at how customer data platforms are powering the world’s biggest companies.
Blog
Interoperability: The Secret to Staying in Sync
Discover how interoperability plays a key role in moving from fragmented data hoarding to seamless data activation.
Unlock your customer data with the leading CDP
Find the right plan to enable your engineering team to collect and send unified customer data to 700+ integrations. See how you can connect all of your customer data to power personalized customer engagement across every channel.

