Whatsapp Business Platform

Global reach with a local feel. That’s the power of WhatsApp.

Engage your customers across campaigns, promotions, and live support through WhatsApp messaging and calling—powered by Twilio’s programmable APIs.

Free trial
No credit card required
Flexible pricing
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Woman smiling and texting with message about house contract being finalized and a link for signatures

Twilio for WhatsApp at a glance

  • Twilio is a single vendor and API for WhatsApp, SMS, RCS, Voice, Email
  • Build scalable messaging (and calling) through the WhatsApp Business API
  • Simplified WhatsApp Business Account creation and business verification
  • Pay-as-you-go pricing: Twilio fees start at $0.005 per message, plus Meta fees

Build WhatsApp experiences with less hassle, more hustle

Deliver rich, interactive experiences on WhatsApp to connect with 3+ billion users on the world’s most popular messaging app. With the WhatsApp Business Platform, Twilio Messaging and Voice APIs, you can build a complete solution that moves seamlessly from chat to voice in the same thread. 

Twilio simplifies WhatsApp onboarding, creating templates, automating workflows, and meeting compliance so you can get from zero to done faster.

The right tool for every situation

Create a connected experience on WhatsApp that switches from text to calls without losing context.

Real-time alerts and notifications

WhatsApp messaging (primary)

Send critical updates, order statuses, and appointment reminders instantly with an API for WhatsApp. Add in two-way messaging so customers can respond, self-serve, or escalate to a call if necessary.


When Magalu noticed its onboarding messages were getting ignored in email inboxes, it moved the sequence to WhatsApp and then watched its registration rate climb.

>2x

seller onboarding conversion rate

20%

increase in sales volume

Woman holding headphones while looking at smartphone with Magalu logo in the background.
Woman holding headphones while looking at smartphone with Magalu logo in the background.

Simple APIs that support any interaction

Reliable, scalable, programmable APIs that give you more control of your WhatsApp workflows.

Programmable Messaging API

Send one-way WhatsApp messages for alerts, notifications, marketing, and promotions. 

Conversations API

Turn WhatsApp messages into two-way conversations so customers can respond in a thread for customer support and sales interactions. 

Programmable Voice API

Instantly enable WhatsApp Business Calling to extend customer engagement from chat to live calls by activating our Voice API. 

WhatsApp messaging and calling features

For WhatsApp messaging

  • Senders API

    Programmatically create, delete, or retrieve your WhatsApp senders

  • Utility direct send (Beta)

    Send Utility messages without submitting for pre-approval for faster set up, testing, and scaling

  • Marketing Messages API

    Increase deliverability for marketing templates you send on WhatsApp with no code changes

  • Messaging feature support

    Set up WhatsApp Flows, typing indicators, PIX payments, and more

For WhatsApp calling

  • Flexible integrations

    Integrate a WhatsApp calling stream into an IVR, bots, call recording, or speech-to-text tool

  • Interactive call templates

    Set up templates to gain customer consent for calls

  • Click-to-call buttons

    Set up call-to-action buttons in templates and free-form interactive messages

  • Consumer or business-initiated calls

    Accept, reject, or terminate consumer-initiated calls within WhatsApp. Or request permission via WhatsApp to enable outbound calling.

Build mode, activated

Explore quick-start guides, code snippets, SDKs, and more in our comprehensive resource library to accelerate your WhatsApp solution.

Create a WhatsApp message

// Download the helper library from https://www.twilio.com/docs/node/install
// Find your Account SID and Auth Token at twilio.com/console
// and set the environment variables. See http://twil.io/secure
const accountSid = process.env.TWILIO_ACCOUNT_SID;
const authToken = process.env.TWILIO_AUTH_TOKEN;
const client = require('twilio')(accountSid, authToken);

client.messages
  .create({
     body: 'This is a message that I want to send over WhatsApp with Twilio!',
     from: 'whatsapp:+14155238886',
     to: 'whatsapp:+15005550006'
   })
  .then(message => console.log(message.sid));

Your business has entered the WhatsApp chat

Start connecting with customers on WhatsApp with pay-as-you-go, conversation-based pricing.

Woman smiling while looking at her smartphone indoors

WhatsApp FAQs

The Twilio WhatsApp Business API lets you build, scale, and automate customer interactions across 3+ billion WhatsApp users through a programmable API. It unifies text messaging, interactive media, AI-driven chatbots, and live voice calls inside a single channel, giving you the power to interact with customers through automated self-service or human agents.

WhatsApp messaging uses Twilio’s Programmable Messaging API for one-way notifications and the Conversations API for multi-turn chat threads. WhatsApp Business Calling runs on Twilio's Programmable Voice API, allowing customers to transition from a chat thread to a live voice call without losing context, and enabling integrations with Flex, IVR systems,  call recording, and speech-to-text tools.

Twilio handles the complex infrastructure of WhatsApp onboarding directly by managing WhatsApp Business Account creation, Meta business verification, and template approvals. With the Tech Provider Program for ISVs and tools like the Senders API for programmatic management, the Marketing Messages API for higher deliverability, and Utility Direct Send (Beta) for bypassing template pre-approvals, you can launch compliant workflows faster.

Twilio uses clear, pay-as-you-go pricing with automatic discounts as your sending volume scales. You pay a low Twilio platform fee starting at $0.005 per message alongside standard Meta conversation charges based on message category and country, with no long-term contracts or credit cards required to start building with a free trial.

Yes. Twilio combines structured chatbots, LLM-powered generative AI assistants, and interactive messaging components like WhatsApp Flows, quick-reply buttons, and typing indicators. This lets you build fully automated end-to-end customer journeys from initial product evaluation and payments to real-time support escalation.

Yes. Twilio is engineered for global scale, offering a single platform that unifies WhatsApp alongside SMS, RCS, Apple Messages for Business, voice, and email. It provides enterprise-grade reliability, built-in fraud protection with the Verify API , flexible multi-channel routing, and dedicated sender tools to ensure high deliverability across global campaigns.

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