Twilio Segment Predictions is a predictive AI tool that models customer behavior straight from your CDP data. Marketers can use a no-code builder to predict and act on customer behavior in a few clicks, no data science team required.

Four out-of-the-box models cover the outcomes that move revenue:

1. Likelihood to purchase: Surface high-intent customers before they buy.

2. Likelihood to churn: Catch at-risk customers while you can still win them back.

3. Predicted LTV: Spot your highest-value buyers and treat them like it.

4. Custom predictive goals: Build your own prediction around any tracked event.

You pick an out-of-the-box model, choose the event you want to predict (a page view, a link click, an order), and Twilio Segment checks to see if you've got enough data from the last 30 days to run it. From there, predictive traits save to each customer profile automatically and refresh every seven days, so your audiences stay current.

No, and that's the point. Twilio Segment Predictions puts predictive modeling in marketers' hands with four ready-to-go models and a setup that only takes a few clicks. Your data team stays focused on their own work while marketing builds high-intent audiences, suppresses low-value ones, and sharpens ad spend on its own.

Running your own requires data scientists, pipelines, and weeks of build time before a single campaign ships. Twilio Segment Predictions gives you trained models that run on your existing CDP data now. You get full transparency into what drives each score, so marketing and data stay aligned.

Predictions comes as part of Twilio Segment Engage or Unify rather than a standalone purchase, so pricing follows your Segment plan and data volume. There's no flat rate. Contact sales for a quote, or view customer data pricing to see how Engage and Unify plans are structured.