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The surest sign of a great product is when users keep coming back for more. Keeping track of user retention - the percentage of users that return to your product - is a strong indicator of product-market fit. Companies large and small measure user retention to guide their decision-making. Though user retention tends to trend downward, it’s best to strike a balance between keeping your existing users happy and acquiring new ones. Otherwise, you’ll be working with a leaky bucket. In this recipe, we explain how to use product analytics to measure and improve product-market fit. By inputting the correct data, adding retention cohorts, and collecting user feedback, you can create the optimal product roadmap to boost retention.

This guide will teach you how to find a group of users that dropped off in your onboarding funnel and send this group of users (called a "Cohort" in Mixpanel) into Twilio Segment Engage, so you can send them a personalized engagement experience that convinces them to finish the onboarding.

In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.

With this recipe, you’ll learn how to use Twilio Segment events to build a product activity-based onboarding journey for your users.

With this recipe, you’ll learn how to close the gaps in understanding your customer journey through a symbiotic relationship between data, strategy, and execution.

In this recipe, you learn how to use Twilio Segment and AWS Redshift ML together to generate predictive analytics without writing any code, spinning up any data pipelines, or requiring significant ML experience.

Are you tired of slow and impersonal customer experiences? Our recipe has the solution, showing you how to seamlessly connect customer data from Twilio Segment with Uniform’s integration mesh. Our technique allows you to create visually stunning and high-performing customer experiences across all platforms in under 200ms. Don't let slow load times and generic experiences negatively impact your business - try our recipe today and see the difference for yourself.

In this recipe, you’ll learn why milestone and recap emails are important to drive product adoption, what makes them effective, and how product activity data from Twilio Segment can help personalize and add context to these emails.