Explore popular solutions to empower every team

It's essential to understand your users in order to provide them with personalized and relevant experiences. By leveraging the power of ChatGPT, OpenAI's advanced language model, and Twilio Segment, a leading customer data platform (CDP), you can gain valuable insights from user-generated content and track that data to enrich user profiles. In this recipe, we'll discuss a powerful use case built using ChatGPT to analyze user feedback, and track the data in Twilio Segment. We'll also provide a code example in Python with comments to help inspire server-side implementation for your own projects.

In this recipe, you’ll learn how to use Twilio Engage (formerly Twilio Segment Personas) and Braze cross-channel campaigns to target and educate the users most likely to purchase a particular product. The recipe specifically talks about leveraging Content Cards + Push Notifications to boost conversion rates.

In the competitive landscape of the FinTech industry, understanding customer behavior and predicting their readiness to purchase additional products can significantly impact business success. By harnessing the power of advanced analytics and AI, financial institutions can identify the optimal moment to engage customers with an offer of relevant products or services. Twilio Engage, a powerful component of the Twilio Segment platform, enables businesses to leverage AI-driven predictive traits derived from past customer behavior to pinpoint those most likely to be ready for a new financial product.

This recipe shows how to coordinate customer engagement using Twilio Segment, Braze, and Amplitude—focusing on what to do in each platform and why. Designed for marketers and product teams already using these tools, it covers audience building, platform ownership, cross-channel orchestration, and centralized measurement to align each platform’s strengths.

In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.

In this recipe, we’ll show you how to utilize Twilio Segment data to gain advanced insights about your campaign performance and optimize accordingly. You’ll see how you can leverage this enriched data for all the solutions available through the DCR: Holistic Data Access, Dynamic Query, and Audience activation.

Acquisition and onboarding in financial services require more than just usability—they demand trust and fast value delivery. This recipe shows how Fintech teams can identify friction, optimize signup flows, and trigger personalized follow-ups.

Credit unions risk losing 40-60% of new members due to outdated forms and impersonal onboarding. This recipe shows how credit unions can drive member expansion by unifying data and automating personalized member experiences with Twilio Segment + HubSpot. With these solutions in place, credit unions can expand their membership base by capturing every member interaction (web, mobile app, branch) in real time, feeding them into HubSpot, and then triggering targeted campaigns (welcome series and deposit offers) that drive conversions and increase product adoption.

This recipe will teach you how to create a targeted coupon campaign with Voucherify and Twilio Segment for customers who leave an unsatisfactory review on your website. Once Twilio Segment identifies your target audience, Voucherify will create an effective personalized coupon campaign to prevent customer churn and increase retention.

For an insurance company, safeguarding their business from customer fraud is of paramount importance. Undetected fraud can be financially devastating. As insurance companies recognize the need to proactively identify and mitigate potential fraud risks, they’re turning to artificial intelligence (AI) for a competitive edge.

In a B2B SaaS, real-time behavioral events are critical, but deeper personalization often requires sophisticated analytics derived from your CRM, offline interactions, and advanced lead-scoring models often stored in the data warehouse. This recipe shows how to leverage Twilio Segment’s rETL capabilities to enrich Iterable, enhancing your existing Iterable campaigns with highly personalized, warehouse-driven attributes.

In this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.

This recipe teaches you how to retarget users across the funnel using Twilio Engage and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.

This recipe teaches users how to use Predictions to determine each user's preferred communication channel (email or SMS.) When you use Predictions for channel optimization, you can ensure you reach customers on the best channel for them.

In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.