Explore popular solutions to empower every team

Leverage Twilio Segment, LiveRamp, and Snowflake to create 'Golden Profiles,' enabling precise targeting and improved return on ad spend in a changing privacy-first, cookie-less marketing world. This guide offers a step-by-step process for unifying first-party data for richer customer insights and streamlined audience onboarding.

This recipe teaches you how to use Track, Page, and Identify events to quickly launch your affiliate program, so that you can discover and recruit new affiliate and influencer partners, automate contracts and payments based on the terms they set, and track performance all in one place.

Credit unions increasingly treat onboarding as the launchpad for lasting member relationships. Legacy processes can’t keep up with fintechs’ hyper-personalized experiences. This Twilio Segment Recipe details how to modernize onboarding with Twilio Segment CDP and Braze, unifying data, automating tailored outreach, and sparking product adoption and loyalty.

This recipe teaches you how to easily launch and optimize a referral and loyalty program using Twilio Segment and Friendbuy. The web and cloud mode destination integrations send information about your customers and their actions to Friendbuy to power your referral and loyalty programs.

It's easy to use Twilio Segment to track your customer's online purchases, as a visitor to your website. But online is not the only place that customers can shop and interact with your brand. It's very likely that customers shopping online will also make a purchase in your store. In this recipe, we'll make sure that the online purchases and the in-store purchases are both attributable to the same customer. This matching will create a seamless brand experience for your customers and allows you to further personalize marketing content for your customers.

Abandoned shopping carts might look like a failure to convert, but have you ever thought of them as a buying signal? Building a campaign to target abandoned carts and nudge the shopper into completing the purchase have a great track record of increasing conversions.

This partnership between Twilio Segment and LiveRamp allows marketers to seamlessly integrate their customer data and activate audiences across the connected digital advertising ecosystem. By unifying customer data, and leveraging LiveRamp’s pseudonymized identifier, RampID, marketers can uncover deeper insights, enhance personalization strategies, and activate across their advertising and marketing channels often seeing up to a 79% Match Rate Across Publishers and a 30% Reduction in Cost-Per-Acquisition (CPA) compared to HEMs alone.

This recipe walks you through how to leverage Movable Ink within Twilio Segment’s marketing automation platform, Engage. This dynamic duo of Movable Ink and Twilio Segment powers personalized experiences for your customers within the context of their behavior and place in their journey.

In this recipe, you’ll learn how to use Functions to send data to Destinations that may not be able to receive Patient Health Information (PHI). This recipe can be used by customers in any domain (not just healthcare) who may require minimum data privacy and security practices for patient or end user information.

Lead scoring can make or break your sales strategy. It ensures the right prospects get the attention they need when they need it most. But if your data is scattered or your process is manual, it’s easy to miss opportunities, waste valuable time, and lose potential customers to competitors. That’s where Twilio Segment and HubSpot come in.

In this recipe, you'll learn how to use location data to understand where your customers are when they engage with you.

How healthcare customers can use Twilio Segment to remove HIPAA identifiers before sending data to Google Analytics.

In this Recipe, we’ll show you how to use a Protocols Tracking Plan to ensure that all event data is clean and consistent, and how to block unplanned events or schema violations and forward them to a Slack Channel. These events are processed in real-time, so your data engineering teams can be proactive about identifying and resolving event tracking inconsistencies.

This recipe outlines the process of connecting Twilio Segment with HubSpot and Lucky Orange to help you transform visitor data into informed decisions. You’ll learn how this trio of tools provides new insights into the behavior and interactions of target audiences to optimize your sales and marketing strategies.

Create personalized marketing campaigns powered by Twilio Segment's audience segmentation and Talon.One's loyalty campaign management to boost efficiency, personalization, and customer retention–all while significantly reducing the time and complexity typically associated with implementing robust loyalty programs. Whether you're looking to boost your loyalty efforts, cross-sell to existing customers, or re-engage at-risk users, this flexible, data-driven framework can help transform your marketing campaigns.