Create long-term loyalty with enriched, real-time customer profiles
Enrich your customer profiles with warehouse data alongside predictive AI to personalize each customer journey in real-time. Better data, greater ROI.
Join the 25,000+ companies using the Twilio Segment platform
Cut through the small talk with enriched profiles
Boring, one-size-fits-all marketing campaigns don’t really work
Build stronger customer relationships and greater profitability with a rich understanding of every individual customer.
Connect 360-degree customer profiles where and when you need them
Save time and compute costs by letting Twilio Segment build the complete history of each customer across all online and offline touchpoints into real-time, identity-resolved profiles. Then, automatically send profiles to your data warehouse for complex attribution and modeling to personalize each customer’s experience.
See how Profiles Sync keeps data sources aligned
Build profiles once, let us do the rest
Stuck in a hamster wheel of manually updating each customer profile? With Twilio Segment, your unified customer profiles update automatically in real time as customers interact with your brand, then securely sync to all your downstream tools with ease.
Personalization that puts privacy first
The cornerstone of any relationship is trust. Twilio Segment enables predictive audience targeting at scale, while our universal consent management framework ensures you’re respecting customers’ data privacy every time.
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Enrich profiles: Easy as AI
Meet Predictions, our out-of-the-box predictive models that make it a cinch for your marketing team to enrich profiles with propensity scores for likelihood to purchase, churn, and more so they can deliver better experiences faster.
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Customer consent is king
Twilio Segment’s consent management and privacy framework is ISO-compliant and enables global management of consent preferences in an ever-evolving privacy landscape to build customer trust and loyalty.
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Enrich customer profiles with Twilio Segment
Fast. Easy. Safe. Smart. We append profiles with attributes in the data warehouse using Reverse ETL and offer effortless integrations with any Enrichment API via our integrations catalog and Functions framework.
Learn more about enriching customer data with Twilio Segment
Guide
7 ways to use AI to supercharge your marketing strategy
A marketer's guide to automating manual tasks and building better customer experiences using AI.
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Harnessing Contextual Data with Predictive Intelligence: Lessons from Customers using Predictions
Learn how Twilio's customers use Predictions to turn contextual data into smarter business decisions with predictive intelligence.
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Personalized Customer Communications using Sentiment Analysis
Personalize customer SMS communications with Sentiment Analysis using Segment, Twilio, and IBM Watson.
Twilio Segment powers the world’s leading brands
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
Learn more about the ease of enriching customer profiles
Twilio Segment is a critical tool in your tech stack to enrich customer profiles. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.