Get a single customer view with data from everywhere

Unify customer data seamlessly

Twilio Segment's identity resolution consolidates interactions across channels into a single profile, syncing to the warehouse and linking every on or offline touchpoint. A full view of the customer journey, every time.

Deepen customer insights

Enrich customer profiles with diverse data sources for a deeper insight into behavior and preferences, enabling targeted messaging, tailored product recommendations, and personalized experiences.

Leverage data with ease

Get seamless access to enriched, identity-resolved customer profiles mapped to key warehouse data, simplifying data activation across marketing, sales, and service tools.

Consolidate every data point

With a managed identity resolution system, data teams can put the numerous interactions customers have with a business into a single unified profile.

Simple and automatic identity resolution

With our fully managed deterministic identity resolution system, data teams are freed from brittle pipelines with consumer-scale data processing that updates profiles in near-real time.

Elevate your customer profiles

After creating a profile, data teams can transfer it to their warehouse for enrichment, followed by activation through Reverse ETL in any compatible destination.

Greater context, deeper understanding, stronger customer relationships

Enrich and extend profiles with data from your warehouse to deepen your understanding of how each customer relates to your brand, their household, account teams, pets, and more.

Simplify complex attribution for data and marketing teams

Deliver full profiles and associated events into the data warehouse for complex attribution and propensity modeling with Profiles Sync. Or, enable marketing to run their own data science with AI Predictions, automatically appending profiles with propensity scores from a user-friendly interface.

Drive personalized experiences with hybrid data activation

With Linked Profiles, go beyond profile data to create complex audiences that pull in both real-time behavioral insights and batch warehouse data all in one simple-to-use tool.

Trusted data at your fingertips

Twilio Segment simplifies access to verified customer data, enabling marketers to easily utilize profile and entity data from both real-time and batch systems.

Create custom audiences in real-time

Twilio Segment's unified profiles grant marketers total control of rich customer data, easily deployable across supported channels with a user-friendly audience builder.

Build trust with privacy-first personalization

Manage a single source of truth for end-user consent, proactively respect customer data privacy, and maintain compliance with GDPR, CCPA, and more.