Last Updated August 4th, 2021
Twilio Trademark Usage Guidelines
These Trademark Usage Guidelines are for Twilio Inc. and its affiliates' licensees, authorized resellers, developers, customers, and other parties who wish to use Twilio's trademarks, names, and logos ("Twilio Trademarks") for their own purposes, including in promotional, advertising, instructional, or reference materials, or in or on websites, products, labels, or packaging. Note that any use of Twilio logos and/or use of any Twilio Trademarks outside of these guidelines requires permission and without such permission may constitute trademark infringement under federal and state laws.
The Twilio Trademarks are valuable assets Twilio needs to protect. We ask that you help us by properly using and crediting the Twilio Trademarks in accordance with these guidelines. A non-exhaustive list of the Twilio Trademarks can be found at this link: Twilio Trademarks List.
Below is a list of Do’s and Don’ts that will help guide you in using the Twilio Trademarks correctly:
- Use the Twilio Trademarks to refer to the associated Twilio products or services. Example: An authorized developer may note in their advertisements and products that they utilize the Twilio software. Similarly, such a developer may issue a press release stating that they have built their product on the Twilio platform.
- Do not use the Twilio Trademarks as the most noticeable or most pronounced aspect in any materials.
- Do not manufacture, sell, or give-away merchandise items, such as T-shirts and mugs, bearing any of the Twilio Trademarks or any other Twilio marks or names, including symbols, logos, or icons, except pursuant to an express written trademark license from Twilio.
- Use the Twilio Trademarks as adjectives. Example: "Twilio platform's benefits"
- Use a generic term in association with each Twilio Trademark the first time the mark appears in text, and as often as possible after that. You need not include generic names in headlines, package titles and documentation titles. Example: "Twilio platform"
- Do not use the Twilio trademarks as nouns, verbs, or in the possessive or plural form. “Twilio’s benefits” = ✖
- Do not vary the Twilio Trademarks by changing their spelling or abbreviating them. "TwilVBX" or similar = ✖
- Use or reference the Twilio Trademarks in a truthful and accurate manner.
- Do not use or reference the Twilio Trademarks in a misleading manner.
- Do not use any name or trademark confusingly similar to the Twilio Trademarks or any other trademark or trade name owned by Twilio for which Twilio has not given you permission.
- Do not use the Twilio Trademarks or potentially confusing variations in your Internet domain name. This helps prevent Internet users from being confused as to whether you or Twilio is the source of the web site. Example: www.TwilioDomainName.com
- Do not imitate Twilio’s trade dress, type style or logos.
- Do not copy Twilio's layout or styling of its web pages for use with your product, or display your product name in the distinctive logotype associated with the Twilio logo.
- See Twilio’s Logo Usage below and Twilio’s Brand Guidelines for more information.
- Indicate the relationship of your products or services to Twilio’s products or services by using accurate, descriptive taglines. Within text or body copy, such tag lines may appear in the same type as your product or service name. Example: You can use "with Twilio technology," or "built on the Twilio platform" in connection with your product or service name
- Make sure that the tag line appears in significantly smaller type than your name on product, packaging, advertising, and any other collateral where your product or service name is displayed apart from body copy.
- Distinguish the tag line from your mark by using a different font or color.
- If using a Twilio Trademark in your product name, please use the Twilio Trademark as an adjective and in a manner that would not cause confusion as to Twilio sponsorship, affiliation or endorsement. Example: XYZ for Twilio Platform NOTE: Please contact the Twilio Legal Department at email@example.com if you wish to use a Twilio Trademark in your product name.
- If you are using a tag line or including a Twilio Trademark in your product name, please include the following disclaimer: “This product is not endorsed by or affiliated with Twilio Inc.” unless you do have some official endorsement or affiliation with Twilio Inc.
- Do not use the Twilio Trademarks in such proximity to any of your own trademarks or trade names or third party trademarks so as to create a combination or composite mark.
- Do not use any of the Twilio Trademarks in a manner that could cause confusion as to Twilio sponsorship, affiliation or endorsement; or in a manner that shows Twilio or its products in a false or derogatory light.
- Do not use the Twilio Trademarks or potentially confusing variations as all of your company, product or service names. If you wish to note the relationship of your products or services to Twilio’s products or services, please use an appropriate tag line or product name as detailed in this section. "XYZ [AKA your company or product name] with Twilio technology [AKA the appropriate tag line]" = ✓ “XYZ for Twilio Platform” = ✓ "TwiXYZ or XYZ Twilio" = ✖ “XYZ for Twilio” = ✖
- Do not use the Twilio Trademarks in a manner that would be in violation of our Acceptable Use Policy.
- Twilio generally permits use of its marks in a group’s name that include phrases such as "user group," "special interest group," etc., that clarifies the relationship between Twilio and the group and does not create confusion about the source of the products or services. NOTE: This applies only to user groups that are not formally doing business as commercial entities.
- Do not claim any trademark rights in the name or attempt to register the name or your logo with a trademark office if you are administering a user group that includes a Twilio Trademark in its name.
- Do not register the name as a trade name or business name, or conduct any business under the name if you are administering a user group that includes a Twilio Trademark in its name.
- Do not use Twilio Trademarks in any social media account handles or names, avatars, profile photos, icons, favicons, or banners. Example: @TwilioImpersonator
You may indicate the relationship of your products or services to Twilio products or services by using accurate, descriptive tag lines such as "with Twilio technology," "built on the Twilio platform" in connection with your product or service name. Within text or body copy, such tag lines may appear in the same type as your product or service name. On product, packaging, advertising and other collateral where your product or service name is displayed apart from body copy, make sure that the tag line appears in significantly smaller type than your name. You should also distinguish the tag line from your mark by using a different font or color.
Proper trademark attribution through trademark symbols and credit lines helps make others aware of our rights, and helps prevent them from becoming generic terms. Credit lines also help clarify that they belong to Twilio. Accordingly, you should attribute ownership of the Twilio Trademarks to Twilio Inc. by using trademark symbols (TM or SM or ®) and credit lines as detailed below.
- Use the ® symbol with the most prominent appearance of the "Twilio" mark on products, packaging, manuals, advertisements, promotional materials and Web page (for example, in the headline of an advertisement).
- Use the ® symbol in the first use of the mark in text or body copy. This includes situations where "Twilio" is a part of a product or service name (for example, Twilio® Twiml® platform). Example: “XYZ Develops New Product on the Twilio® Platform. XYZ Corporation has developed the ABC telecommunications app based on the Twilio® platform. The ABC app is one of numerous products XYZ has developed using Twilio software.” * Explanation: "Twilio" receives a trademark symbol in the headline because this is the most prominent appearance, and when it appears as part of the "Twilio platform" name because this is the first appearance in text. While there is no trademark symbol after "Twilio" when it appears in front of the term "software" since this is not the first time that the term "Twilio" appeared in body copy. That said, it is always acceptable to continue using the ® after "Twilio" throughout the document.
Most open source licenses do not grant, and many exclude, a license of trademark rights. Do not assume you can use the name of a source code base in the name of your distribution developed from that code base. Without a license or permission, you may not incorporate Twilio Trademarks in the name of your distribution or other products that incorporate open source elements. Truthful statements incorporating a trademark are generally allowed (for example, in the format "MyImplementation, derived from Trademarked ProductName"), but you should check the terms of the license for the original source code or any posted trademark guidelines for the project.
Trade names are the actual business names of companies. Trademarks and trade names are not the same, even though many companies use their trade names as trademarks. If you are using "Twilio" as a substitute for Twilio Inc., you are using it as a trade name. Because they are nouns, trade names can be used in the possessive and do not require a generic term or a trademark symbol. Thus, you should not use a ® after "Twilio" when it appears as part of the full corporate name or as a trade name.
Corporate Name: This software was developed by Twilio Inc. Trade Name: This software was developed by Twilio. Trade Name: Twilio's latest software developments are outstanding. Trademark: The Twilio® platform leads the industry.
Proper use of Twilio Trademarks reinforces their role as brands for our products and services, and helps prevent them from becoming generic names that can be used by anyone. Examples of former trademarks that became generic terms are "aspirin," "cellophane," and "escalator." By adhering to the following rules, you help protect Twilio's investment in its trademarks.
The Twilio corporate logo is the most recognizable expression of Twilio's brand. We ask that you help us protect this important asset.
We understand and appreciate that Twilio’s licensees, authorized resellers, developers, customers, as well as outside parties, may want to show affiliation with Twilio. However, use of the Twilio corporate logo to imply affiliation with or endorsement by Twilio without express written permission by Twilio is strictly prohibited. Affiliation with Twilio or Twilio programs does not imply the right to use the Twilio corporate logo.
Please contact the Twilio Legal Department using the contact information below. You will be asked a few questions to help us determine your intended use of the material and your relationship to Twilio. We will respond to you based on our policy and may ask you to provide additional information in order to review your request.
For additional information and help please see our Brand Guidelines.
Proper use of the Twilio Trademarks reinforces their role as brands for our products and services, and helps prevent them from becoming generic names that can be used by anyone. Examples of former trademarks that became generic terms are "aspirin," "cellophane," and "escalator." By adhering to the following rules, you help protect Twilio's investment in its trademarks.
Include the following trademark credit line in all products, packaging, manuals, advertisements, promotional materials, and web pages bearing Twilio Trademarks:
"Twilio is a registered trademark of Twilio Inc. and/or its affiliates. Other names may be trademarks of their respective owners."
If you are using any Twilio Trademarks in a tag line or your product name, please also include the following disclaimer, unless you do have some official endorsement or affiliation with Twilio Inc. (as mentioned in the Relationship with your Products or Services section):
“This product is not endorsed by or affiliated with Twilio Inc.”
The credit line and disclaimer may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a package or at the end of a document or web page.
Nothing in these guidelines gives you any right, title, or interest in the Twilio Trademarks, or any other trademark or trade name of Twilio, except the right to use the trademarks solely to identify your actual use of Twilio's software and platform. You agree that the Twilio Trademarks are solely owned by Twilio, and that all uses of the Twilio Trademarks, and all goodwill derived therefrom, whether or not done pursuant to written agreement, shall inure solely to the benefit of Twilio.
In addition to these Trademark Usage Guidelines, please review the following policies and guidelines to ensure that you use the Twilio Trademarks correctly:
These Trademark Usage Guidelines are not expected to be a complete list of how to use the Twilio Trademarks. Twilio reserves the right to cancel, modify, or change these guidelines at any time. Please contact the Twilio Legal Department at firstname.lastname@example.org if you have any further questions.
Please report suspected misuse of Twilio’s logos, trademarks, or copyrighted material to email@example.com.
If you have any questions regarding Twilio Trademarks or to request permission for use, please contact the Twilio Legal Department at:
375 Beale Street, Suite 300
San Francisco, CA 94105
August 4, 2021