Pay-as-you go pricing for the WhatsApp Business API
Our transparent, scalable WhatsApp pricing makes it easy to understand how much you’ll pay to send WhatsApp messages from your business.
Jump to: WhatsApp messaging WhatsApp calling FAQ
WhatsApp messaging pricing calculator
WhatsApp pricing is calculated based on Twilio’s per-message fee, plus Meta’s per-template message fee, which Twilio passes through to customers. Twilio’s per-message fee for WhatsApp is $0.005, inbound or outbound*. Meta’s per-template message fees are available on WhatsApp’s rate cards.
How Meta's template fees and categories work
The Meta per-template message fee varies by use case: utility, authentication, or marketing. You are charged for each template message you send.
During a customer service window, Meta does not charge for utility template messages or free-form messages.
A customer service window lasts for 24 hours after you receive a customer-initiated WhatsApp message. You will still be charged for Marketing and authentication templates.
Utility Template
Specific customer requests, transactions, post-purchase notifications, or billing reminders.
Marketing Template
Business-initiated templates that do not qualify as utility or authentication (e.g. promotions, offers, informational updates, survey requests).
Free-form messages
Messages that don’t use a template. These are only allowed during a customer service window.
Estimated monthly total
$0.00
$0.0034
/message
Meta fee outside the customer service window, no charge for messages during the customer service window
= $0.00
$0.005/message Twilio Fee = $0.00
Utility Template (Not available for this region)
Meta does not allow this type of template to be sent in this region
$0.0034
/message
Meta Fee
.
= $0.00
Higher rates may apply based on Meta’s international authentication fees
$0.005/message Twilio Fee = $0.00
Authentication Template (Not available for this region)
Meta does not allow this type of template to be sent in this region
No charge /message
Meta Fee
= $0.00
$0.005/message Twilio Fee = $0.00
Marketing Template (Not available for this region)
Meta does not allow this type of template to be sent in this region
No charge /message
Meta Fee
= $0.00
$0.005/message Twilio Fee = $0.00
Free-form messages (Not available for this region)
Meta does not allow this type of template to be sent in this region
* Prices may change from time to time without notice. Calculation does not include add-on features. A failed message processing fee of $0.001 per message will be applied only to messages that terminate in a "Failed" status.
Add on: Messaging Engagement Suite
Enhance your WhatsApp messaging functionality with features for better customer engagement and marketing performance.
|
Features |
Twilio per message fee |
|---|---|
|
Link shortening/click tracking and |
$0.015 |
Less red tape, more read messages
Send and receive messages to WhatsApp users using the Twilio Messaging APIs you already know and avoid the complexities of integrating with Meta’s WhatsApp API. Twilio lets you scale your communications with less technical overhead. Start engaging customers sooner with quick onboarding, managed infrastructure, global compliance, and unified messaging tools.
WhatsApp Business Calling pricing
WhatsApp Business Calling uses per-minute pricing. It’s calculated based on Twilio’s channel API fee, plus Meta’s WhatsApp Connectivity fee, which Twilio passes through to customers.
Twilio: WhatsApp Business Calling pricing
|
Channel API |
Inbound |
Outbound |
|---|---|---|
|
WhatsApp Channel API minute |
$0.00500 |
$0.00500 |
Meta: WhatsApp Business Calling connectivity pricing
Meta’s per-minute WhatsApp connectivity fee is based on your customer’s WhatsApp country code. Choose a location below to estimate costs.
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Afghanistan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Australia |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bangladesh |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cambodia |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
China |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Hong Kong |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Japan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Laos |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mongolia |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Nepal |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
New Zealand |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Papua New Guinea |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Philippines |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Singapore |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Sri Lanka |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Thailand |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Tajikistan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Turkmenistan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Taiwan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Uzbekistan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Vietnam |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Albania |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Armenia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Azerbaijan |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Belarus |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bulgaria |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Croatia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Czech Republic |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Georgia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Greece |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Hungary |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Latvia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Lithuania |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Macedonia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Moldova |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Poland |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Romania |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Serbia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Slovakia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Slovenia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ukraine |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Algeria |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Angola |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Benin |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Botswana |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Burkina Faso |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Burundi |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cameroon |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Central African Republic |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Chad |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ivory Coast |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Djibouti |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Eritrea |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ethiopia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Gabon |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Gambia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ghana |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guinea-Bissau |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kenya |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Lesotho |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Liberia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Libya |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Madagascar |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Malawi |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mali |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mauritania |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Morocco |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mozambique |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Namibia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Niger |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Rwanda |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Sudan |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Sierra Leone |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Senegal |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Somalia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
South Sudan |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Swaziland |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Tanzania |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Togo |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Tunisia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Uganda |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Republic of the Congo |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Zambia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Austria |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Belgium |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Denmark |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Finland |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ireland |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Norway |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Portugal |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Sweden |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Switzerland |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bahrain |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Iraq |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Jordan |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kuwait |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Lebanon |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Oman |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Qatar |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Yemen |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bolivia |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Costa Rica |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Dominican Republic |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ecuador |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
El Salvador |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guatemala |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Haiti |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Honduras |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Jamaica |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Nicaragua |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Panama |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Paraguay |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Puerto Rico |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Uruguay |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Venezuela |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Canada |
North America
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
United States |
North America
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
American Samoa |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Andorra |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Anguilla |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Antigua and Barbuda |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Aruba |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ascension |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Barbados |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bahamas |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Belize |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bermuda |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bhutan |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bosnia and Herzegovina |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
British Indian Ocean Territory |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Brunei |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cape Verde |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cayman Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cook Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Congo, Dem Rep |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cyprus |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Djibouti |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Dominica |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Estonia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Falkland Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Faroe Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Fiji |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
French Guiana |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
French Polynesia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Gibraltar |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Greenland |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Grenada |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guadeloupe |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guam |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guinea |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guyana |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Iceland |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kazakhstan |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kyrgyzstan |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kiribati |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Liechtenstein |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Luxembourg |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Macau |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Marshall Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Martinique |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Maldives |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Malta |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Micronesia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Montserrat |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Monaco |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Montenegro |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Myanmar |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Namibia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Norfolk Island |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Northern Mariana Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Netherlands Antilles |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
New Caledonia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Palestine |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Palau |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Reunion |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Samoa |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
San Marino |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Seychelles |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Solomon Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Suriname |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Kitts and Nevis |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Lucia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Pierre and Miquelon |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Vincent and Grenadines |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Maarten |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Turks and Caicos |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Timor-Leste |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Togo |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Tonga |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Trinidad and Tobago |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ukraine |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Vatican City |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Virgin Islands, British |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Virgin Islands, U.S. |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Vanuatu |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Wallis and Futuna |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kosovo |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Zimbabwe |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Argentina |
Argentina
|
$0.00000
|
$0.01010
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Brazil |
Brazil
|
$0.00000
|
$0.01080
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Chile |
Chile
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Colombia |
Colombia
|
$0.00000
|
$0.01110
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Egypt |
Egypt
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
France |
France
|
$0.00000
|
$0.00990
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Germany |
Germany
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
India |
India
|
$0.00000
|
$0.00530
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Indonesia |
Indonesia
|
$0.00000
|
$0.02420
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Israel |
Israel
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Italy |
Italy
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Malaysia |
Malaysia
|
$0.00000
|
$0.01080
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mexico |
Mexico
|
$0.00000
|
$0.00940
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Netherlands |
Netherlands
|
$0.00000
|
$0.00630
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Nigeria |
Nigeria
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Pakistan |
Pakistan
|
$0.00000
|
$0.01190
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Peru |
Peru
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Russia |
Russia
|
$0.00000
|
$0.00970
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Saudi Arabia |
Saudi Arabia
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
South Africa |
South Africa
|
$0.00000
|
$0.01080
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Spain |
Spain
|
$0.00000
|
$0.01290
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Turkey |
Turkey
|
$0.00000
|
$0.01080
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
United Arab Emirates |
United Arab Emirates
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
United Kingdom |
United Kingdom
|
$0.00000
|
$0.00990
|
Get started with WhatsApp messaging for free
Integrate with Twilio’s powerful APIs to start connecting with your customers on WhatsApp. Start building for free today.
Learn more about WhatsApp pricing
User-initiated conversations that start from an advertisement on Facebook or Instagram and then click to a WhatsApp or Facebook Page are free for 72 hours after the conversation begins. But the conversation is only free of charge if you respond within 24 hours to the initial message and any additional messages you send are in response to replies from the customer.
Twilio fees still apply. And charges for Facebook and Instagram advertisements still apply.
When a WhatsApp user messages you, a 24-hour timer called a “customer service window” starts. If one has already been started, it refreshes.
When a customer service window is open between you and a user, you can send any type of message to the user whether it's a template or free-form message. If a window is not open between you and the user, you can only send template messages to the user, as template messages are the only type that can be sent outside of a customer service window.
When you submit a WhatsApp template for approval through the Twilio Console, you will be prompted to select one of the categories: Marketing, Authentication, or Utility.
If WhatsApp determines that your category selection is inaccurate, WhatsApp will change the template category and pricing will be conducted accordingly.
High-volume tiers may receive discounts by Meta. The tiers at which discounts begin varies by country and use case. Learn more here.
The pricing listed on this page is only applicable to the Programmable Messaging API.
For Flex, we waive the per-message fee. View Flex pricing to learn more.