WhatsApp Business API pricing
Transparent, scalable, and pay-as-you-go WhatsApp pricing.
Estimate your WhatsApp messaging costs
Countries not listed are included under "other” countries and are charged the same fees.
Conversation-based pricing
WhatsApp charges per user- or business-initiated conversation in 24-hour increments that start when the first message from a business is delivered. This rate is passed through and depends on the destination country. Twilio charges a separate flat-rate per message platform fee for any and all countries.
What is a conversation?
A conversation is fixed, 24-hour window of interactions between a business and a consumer. Conversations begin either when a business sends an initial WhatsApp message to a consumer, or when a business replies to a message received from a consumer.
Learn about special pricing for Conversations API customer care and commerce use cases.
Countries not listed are included under "other” countries and are charged the same fees.
Conversation-based pricing
WhatsApp charges per user- or business-initiated conversation in 24-hour increments that start when the first message from a business is delivered. This rate is passed through and depends on the destination country. Twilio charges a separate flat-rate per message platform fee for any and all countries.
What is a conversation?
A conversation is fixed, 24-hour window of interactions between a business and a consumer. Conversations begin either when a business sends an initial WhatsApp message to a consumer, or when a business replies to a message received from a consumer.
Conversations can begin with a
message from users or businesses
User-initiated conversations
Users are the person or entity communicating with a business. These types of conversations include customer support and commerce inquiries.
Business-initiated conversations
Business-initiated conversations include post-purchase notifications, alerts, and reminders. These can be two-way conversations or outbound-only notifications to users.