Branded Calling Pass-Through Terms
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Any capitalized term defined within a specific branded calling provider’s pass-through terms applies only to such terms and carries no meaning whatsoever within any other branded calling provider’s terms set forth below.
Branded Calling ID LLC - Branded Calling Pass-Through Terms
Last Updated: September 14, 2026
The Twilio branded calling Service in the United States (branded as “US Branded Calling” or similar) (“Branded Calling Service”) is provided in connection with the branded calling identification ecosystem developed by Branded Calling ID LLC (“BCID LLC”) defined as Branded Calling ID Services below. BCID LLC requires that certain terms be included in Twilio’s agreements with its customers. You hereby agree to the following terms in connection with your use of the Branded Calling Service:
TERMS OF USE
These Terms of Use are entered into by and between you, as a third party legal entity (“you”, “your”, or “Registrant”) and Twilio Inc. or its affiliates (“we”, “our”, “us”, or “Twilio”). The following terms and conditions, together with any documents incorporated herein by reference (collectively, “Terms of Use”) shall govern your access to and use of the Branded Calling ID Service, including any functionality, resources and services offered on or through the Branded Calling ID Service, except as otherwise provided in these Terms of Use.
As used herein, “Branded Calling ID Services” means collectively: (a) the infrastructure used to store the entirety of the information, and (b) the data submitted to, derived from, or generated by us in our provision of the Branded Calling ID Services, including Rich Call Data as defined in ATIS Standard 1000094 (“RCD”), electronic identification (“EID”) data and your organization’s logo(s) (“Company Logos”) (together, “Branded Calling Data”), and including the engine, operating systems, applications, application programming interfaces (“APIs”) that are used to administer, operate, and connect the backend database to other aspects of the Branded Calling Data and the tools and source codes used to store, access, query, interact with or otherwise use the Branded Calling Data; and (c) the signing of a call with the applicable RCD for display on an end user’s phone. Participation in the Branded Calling ID Services does not guarantee the display of any RCD data on any phone.
ACCEPTANCE OF TERMS OF USE
Registrant represents and warrants to us that it is a legal entity duly formed, validly existing, and in good standing under the laws of the jurisdiction of its formation, with the full power and authority to enter into an agreement with us and to carry out its obligations under these Terms of Use. Additionally, any individual accessing and using the Branded Calling ID Service on behalf of a Registrant represents and warrants to us that it has the legal authority to act on behalf of the Registrant.
You will provide certain information, as described in the Twilio’s Branded Calling Service documentation, available at https://www.twilio.com/docs/voice/branded-calling, that will be vetted and validated as contemplated in these Terms of Use and then shared with third parties, including, without limitation, BCID LLC, as necessary to operate the Branded Calling ID Services. Any information or data that you submit to us is subject to vetting and validation by Twilio or a third-party vetting agent.
We may elect to offer you other web-based services in addition to the Branded Calling ID Service. In order to provide such services, we may need to send you certain communications, such as service announcements, administrative messages and other information. Separately, you may receive communications, notifications, alerts, or other messages from third parties with whom we share verified registrant information pursuant to these Terms of Use.
CHANGES TO THESE TERMS OF USE
These Terms of Use may be amended from time to time by BCID LLC at its reasonable discretion based on changes that may be required by terminating service providers who have entered into agreement with BCID LLC to deliver calls with vetted and validated RCD or to accommodate changes to the Branded Calling ID Services. Your continued use of the Branded Calling ID Service following the posting of revised Terms of Use means that you accept and agree to the revised Terms of Use.
We may terminate these Terms of Use at any time upon thirty (30) calendar days’ written notice; provided, however, that no notice need be given for termination if you violate these Terms of Use. Upon any termination, your use of the Branded Calling ID Service and all rights granted to you pursuant to these Terms of Use shall immediately cease and terminate without any liability to us.
APPLICATION AND REGISTRATION PROCESS; SERVICE COMMENCEMENT
As requested by Twilio, as your onboarding agent (“Onboarding Agent”), you agree to provide application data to the Branded Calling ID Services for registration (“Application Data”). Depending on which submission process you are required to use to access the Branded Calling ID Service, you may be required to execute or accept separate, additional policies, procedures, and terms.
Once you have submitted your Application Data through the applicable submission process, we will confirm that you have provided all of the required data elements. We will use various third-party data sources and its proprietary algorithms to vet and validate your Application Data. Once we have completed processing your Application Data, we will notify you as to whether your Application Data has been verified (“Verification Results”). Information confirmed and approved through this process will be considered verified (“Verified”).
Your acceptance of these Terms of Use or your submission of Application Data in no way guarantees the inclusion of your Registrant name, the RCD, EID, Company Logos and associated list of telephone numbers (each, a “Number”) that have been validated and verified by us (“Verified Registrant Information”) in the Branded Calling ID Services.
Nothing in these Terms of Use provides you with any right, title, or interest to any data owned, licensed or controlled by the Branded Calling ID Services, including the Branded Calling Data, with the exception of your own Application Data. You have no right to receive the Verified Registrant Information. If another Registrant’s Application Data, the Verified Registrant Information or other data is inadvertently made available to you, it is your responsibility to promptly notify us.
You hereby represent, warrant, and covenant that: (a) all information, graphics and data provided by or on your behalf the Branded Calling ID Services is and will at all times be current, accurate and complete; (b) no information, graphics or data provided by or on your behalf or in the Branded Calling ID Services infringes on the intellectual property, confidentiality, privacy, security or rights of third parties; and (c) you have all necessary rights, permissions, titles and interests to the Application Data and other information or materials you provide through the Branded Calling ID Services, and your acceptance of these Terms of Use will not cause you to be in breach of or default under any contracts with third parties.
REGISTRANT ACKNOWLEDGMENTS AND OBLIGATIONS
You acknowledge and agree that your participation in the Branded Calling ID Services in no way guarantees a certain type of designation, call signing, call display, call treatment, or call placement by a third party. You will not be charged for calls that are not delivered with your data to the call recipient.
You also acknowledge and agree that the utility of the Branded Calling ID Services is dependent on the accuracy and on the continuing currency of the Application Data. Accordingly, you are obligated to provide us with all updates, changes, deletions, and additions to your Application Data as promptly as practicable, but in no event in less than five (5) business days after a change, in order to assist in ensuring that the Branded Calling ID Services remains current. You further acknowledge that in order for us to onboard you for purposes of the Branded Calling ID Services, you must provide us with all of the required caller information (“Caller Information”). If your Caller Information is incomplete, we will not be able to complete the onboarding services.
You shall not dispute or challenge our rights in and to the Verified Registrant Information, Application Data, or other Branded Calling Data.
You acknowledge and agree that we shall collect information from you in order to support post- verification vetting and monitoring. Specifically, we shall require you to re-certify to at least the following: (a) Registrant remains in good corporate standing; (b) Registrant remains financially viable (e.g., any changes as to bankruptcy status); and (c) Registrant has not had any relevant and material claims, lawsuits, or other legal or regulatory proceedings or inquiries filed or opened against Registrant. We retain the right to collect whatever information is necessary from Registrant to re-vet and/or monitor any of the above areas on at least an annual basis. You further agree to comply with any additional re-vets and monitoring that are directed by BCID LLC as a result of our audits through our participation in the Branded Calling ID Service.
We may remove any material from the Branded Calling ID Services for any reason or no reason at all, in its sole and reasonable discretion. Additionally, in the event that your name and associated list of TNs are validated and verified by us and subsequently we obtain additional data and information which may conflict with the original validation and verification, we may invalidate the Verified Registration Information and remove such information from the Branded Calling ID Services.
LICENSE
You hereby grant us a perpetual, nonexclusive, transferable, sublicensable, irrevocable license to use, process and disclose to third parties your Application Data, including without limitation the Verified Registrant Information (if any). We may use and disclose to third parties your Application Data and the Verified Registrant Information to perform the Branded Calling ID Services, bill and collect charges for the Branded Calling ID Services, test new services (with your permission), allow third parties to test and submit to audits of their services (with your permission) and perform related services, including providing information to third party verification services and terminating service providers.
PAYMENT AND PAYMENT DISPUTES
In the event of any dispute as to the fees, Registrant will raise the issue within five (5) calendar days of receiving the disputed invoice. In the event that Registrant disputes any fees in good faith, Registrant will promptly supply Onboarding Agent with supporting data as necessary to resolve such dispute and the Parties will work together in good faith to resolve all such disputes within thirty (30) calendar days. Registrant shall pay all undisputed fees to Onboarding Agent. If the dispute is resolved and payment is owed to Registrant, Registrant shall issue an invoice for the amount owed and Onboarding Agent shall pay the invoice immediately upon receipt. In all disputes, the BCID LLC’s data will be the data of record. If the dispute is not resolved in thirty (30) calendar days, the dispute shall be escalated immediately to executives in each company for resolution.
AVAILABILITY
We may withdraw or amend the Branded Calling ID Services (or any portion thereof) at any time without notice in our sole discretion, provided, however, that we will provide reasonable prior notice of any material changes if practicable. We will not be liable if all or part of the Branded Calling ID Services are unavailable for any period of time.
Further, temporary interruptions of the Branded Calling ID Services may occur as normal events. We have no control over third-party networks you may access during your use of the Branded Calling ID Services, and therefore, delays and disruption of other network transmissions are completely beyond our control.
ENFORCEMENT OF RIGHTS
Without limiting the foregoing, you acknowledge, consent and agree that we may access, preserve and disclose the information you provide to us if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to: (a) comply with legal process; (b) enforce these Terms of Use; (c) respond to claims that any material provided by you violates the rights of third parties (including, without limitation, third party proprietary rights); (d) respond to your requests for customer service; or (v) protect the identity, rights, property or personal safety of us, users of the Branded Calling ID Services or the public.
SECURITY OF DIGITAL TRANSMISSIONS
Electronic communications may not be secure or reliable, and there is a risk that information you send to us via the Branded Calling ID Services or email may be accessed by unauthorized third parties or may not be received by us. We do not represent, warrant or guarantee that material transmitted by you through the Branded Calling ID Services or email will be protected against unauthorized access, loss, misuse or alteration. You understand that the technical processing and transmission of your information may involve transmissions over various networks and changes to conform and adapt to technical requirements of connecting networks or devices.
INTELLECTUAL PROPERTY RIGHTS
The Branded Calling ID Services and the Verified Registrant Information and their entire contents, features and functionality, software, text, images, graphics, video and audio (“Branded Calling ID Content”) are owned by BCID LLC or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret and other intellectual property or proprietary rights laws. These Terms of Use convey no right, title or interest in or to the Branded Calling ID Services or any Branded Calling ID Content. You must not: (a) modify, reproduce, transmit or distribute copies of Branded Calling ID Content except as otherwise expressly permitted by these Terms of Use; (b) use any Branded Calling ID Content separately from the accompanying text; or (c) delete or alter any copyright, trademark or other proprietary rights notices from Branded Calling ID Content. Any use of the Branded Calling ID Services or the Verified Registrant Information not expressly permitted by these Terms of Use constitutes a breach of these Terms of Use and may violate copyright, trademark and other applicable laws. All rights not expressly granted hereunder are reserved by us.
USE OF BRANDED CALLING ID MARKS
All other names, logos, product and service names, designs and slogans in the Branded Calling ID Services are the trademarks of their respective owners. Without limiting the foregoing, BCID LLC’s name and trademarks and all related names, logos, product and service names, designs and slogans are trademarks of BCID LLC or its affiliates/subsidiaries/members (“CTIA Marks”). You must not use or display the BCID Marks in any manner without the prior written permission of BCID or its appropriate affiliates, subsidiaries or members.
WARRANTIES
Registrant represents and warrants that all information submitted for vetting shall be complete and accurate in all respects. Registrant further represents and warrants that it will use the Branded Calling ID Services in compliance with all applicable laws and the BCID Best Practices (available at https://api.ctia.org/wp-content/uploads/2022/11/Branded-Calling-Best-Practices.pdf) surrounding the Branded Calling ID Services.
DISCLAIMER OF WARRANTIES
REGISTRANT EXPRESSLY UNDERSTANDS AND AGREES THAT THE BRANDED CALLING ID SERVICES (OR ANY PORTION THEREOF) AND THE BRANDED CALLING ID SERVICES OR ITEMS OBTAINED THROUGH THE BRANDED CALLING ID SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED (INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, FUNCTIONALITY, TITLE AND NON-INFRINGEMENT). NEITHER BCID LLC NOR ANY PERSON ASSOCIATED WITH BCID LLC (INCLUDING WITHOUT LIMITATION BCID LLC AND ITS MEMBERS) MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY OR AVAILABILITY OF THE BRANDED CALLING ID SERVICES (OR ANY PORTION THEREOF) OR THE BRANDED CALLING ID SERVICES, DATA, OR ITEMS OBTAINED THROUGH THE BRANDED CALLING ID SERVICES. WITHOUT LIMITING THE FOREGOING, NEITHER US, BCID LLC, NOR ANYONE ASSOCIATED WITH BCID LLC REPRESENTS OR WARRANTS THAT THE BRANDED CALLING ID SERVICES (OR ANY PORTION THEREOF) OR ANY SERVICES, DATA OR ITEMS OBTAINED THROUGH THE BRANDED CALLING ID SERVICES WILL BE UNINTERRUPTED, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. THE FOREGOING DOES NOT AFFECT ANY WARRANTIES THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.
NEITHER WE NOR BCID LLC MAKE ANY REPRESENTATIONS, WARRANTIES, OR COVENANTS RELATED TO REGISTRANT COMPLIANCE WITH APPLICABLE REGULATORY OR LEGAL REQUIREMENTS RELATED TO ROBOCALLS OR THE BRANDED CALLING ID SERVICES.
LIMITATION OF LIABILITY
REGISTRANT EXPRESSLY UNDERSTANDS AND AGREES THAT, TO THE FULLEST EXTENT PROVIDED BY LAW, (A) IN NO EVENT WILL BCID LLC OR THEIR RESPECTIVE DIRECTORS, OFFICERS, MEMBERS, SHAREHOLDERS, AFFILIATES, EMPLOYEES OR AGENTS BE LIABLE UNDER ANY LEGAL THEORY (EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES) FOR ANY (I) INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, CONSEQUENTIAL OR EXEMPLARY DAMAGES WHATSOEVER OR (II) DAMAGES FOR LOSS OF PROFITS, OPPORTUNITIES, REVENUES, INVESTMENTS, GOODWILL, DATA, INTERRUPTIONS, DELAYS IN OPERATIONS, OMISSIONS, DEFECTS, FAILURE OF PERFORMANCE OR OTHER INTANGIBLE LOSSES; AND (B) THE MAXIMUM CUMULATIVE LIABILITY FOR ANY CLAIMS ARISING OUT OF OR RELATED TO REGISTRANT’S USE OF THE BRANDED CALLING ID SERVICES (OR ANY PORTION THEREOF) (UNDER ANY LEGAL THEORY) SHALL NOT EXCEED THE AMOUNTS PAID BY REGISTRANT FOR A PERIOD OF TWELVE (12) MONTHS PRIOR TO THE TIME OF THE EVENT GIVING RISE TO THE CLAIM. REGISTRANT AGREES THAT REGARDLESS OF ANY STATUTE OR LAW TO THE CONTRARY, ANY CLAIM OR CAUSE OF ACTION ARISING OUT OF OR RELATED TO USE OF THE WEBSITE (OR ANY PORTION THEREOF) OR THE BRANDED CALLING ID SERVICES (OR ANY PORTION THEREOF) MUST BE FILED WITHIN ONE (1) YEAR AFTER SUCH CLAIM OR CAUSE OF ACTION AROSE OR BE FOREVER BARRED. THE FOREGOING DOES NOT AFFECT ANY LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW. THIS SECTION SHALL SURVIVE THE TERMINATION OF THESE TERMS OF USE.
INDEMNIFICATION
Registrant agrees to defend, indemnify, and hold BCID LLC and each of their respective directors, officers, members, shareholders, affiliates, employees and agents (collectively, “Indemnitees”) harmless against all claims, demands, lawsuits, investigations, expenses, liabilities, losses, costs, fines and damages, including, but not limited to, reasonable attorneys’ fees, that the Indemnitees may incur or have to pay in connection with or arising out of (a) Registrant’s use of the Branded Calling ID Services (or any portion thereof), including without limitation, any material Registrant submits, posts or transmits to BCID LLC, or its connection to the Branded Calling ID Services; (b) Registrant’s violation of these Terms of Use or any other agreement with BCID LLC (including, without limitation, any breaches of Registrant’s confidentiality, privacy, and intellectual property obligations); (c) Registrant’s violation of the BCID Best Practices, as provided by us from time to time; (d) Registrant’s use of a Call Logo, Call Reason, and/or Caller Display Name information utilizing SHAFT Content (as defined in the BCID Best Practices); (e) Registrant’s use of a Call Logo, Call Reason, and/or Caller Display Name information that allegedly violates any intellectual property rights of a third party or third parties; or (f) Registrant’s negligence or willful misconduct. BCID LLC reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by Registrant, in which event Registrant will cooperate with BCID LLC in asserting any available defenses. This Section shall survive the termination of these Terms of Use.
OTHER ONBOARDING REQUIREMENTS
Registrant must make any necessary updates, amendments, or changes to Registrant’s Caller Information in a timely manner, not to exceed ten (10) business days from the date of Registrant becoming aware of such change in the information of Registrant’s initial submission. Twilio shall not be under any obligation to proceed with processing the Caller Information until the Registrant provides the updated or amended Caller Information.
Registrant must confirm in writing to Twilio that the Caller Information remains unchanged or confirm any appropriate updates to its Caller Information at least annually after the date of completion of Twilio’s initial review notification to Registrant that the status of the Caller Information was Verified, and at least annually thereafter.
Registrant must update the list of validated telephone numbers used by Registrant for Branded Calling ID Services on a timely basis (i.e., when Registrant adds or removes telephone numbers to/from its list). Registrant represents and warrants that Registrant has the requisite rights to: (a) the telephone numbers Registrant wishes to use and (b) submit the telephone numbers to Twilio.
Registrant must certify that such information is complete, true, and accurate.
Registrant must update Caller Information with the onboarding platform within forty-eight (48) hours of a change of Caller Information that has already been deemed Verified by Vetting Agent.
Upon Twilio’s request, Registrant must re-certify to at least the following: (a) Registrant remains in good corporate standing; (b) Registrant remains financially viable (e.g., any changes as to bankruptcy status, etc.); and (c) Registrant has not had any relevant and material claims, lawsuits, or other legal or regulatory proceedings or inquiries filed or opened against Registrant.
Registrant must comply with any additional re-vets and monitoring that are directed by BCID LLC because of Twilio’s audits through BCID LLC’s designated Audit Organization.
Registrant Obligations Regarding Caller Information
a. Registrant is prohibited from using SHAFT content in the Call Logo, Call Reason, and/or Caller Display Name. SHAFT is an acronym that stands for Sex/Adult, Hate Speech/Profanity, Alcohol, Firearms, and Tobacco (including marijuana, cannabis, vapes, and e-cigarettes).
b. Registrant must certify that content contained in the Call Logo, Call Reason, and/or Caller Display Name does not include SHAFT Content;
c. Registrant will provide the pre-identified Call Reasons and/or Custom Call Reasons, in instances where a BCID Customer and/or Registrant is providing Call Reasons.
d. Registrant is prohibited from using intellectual property in the Call Logo or Caller Display Name that is not assigned to, licensed by, or the property of Registrant, or, where applicable, BCID Customer.
e. Registrant must itself certify or provide a certification from BCID Customer that any intellectual property contained in the Call Logo, Call Reason, or Caller Display Name: (i) is assigned to, licensed by, or the property of Registrant or BCID Customer and (ii) does not willfully or knowingly infringe the intellectual property rights of third-parties.
f. Registrant represents and warrants that Registrant presenting intellectual property content in the Call Logo or Caller Display Name is: (i) authorized to license (and/or sublicense as applicable) the contemplated use of such intellectual property content to the Signing Agent and terminating wireless providers and (ii) has the requisite rights to submit the Call Logo, Call Reason, or Caller Display Name and act on a BCID Customer’s behalf.
g. Registrant has a process and policies in place that supports notice and takedown procedures consistent with the Digital Millennium Copyright Act (“DMCA”), and has a process in place to address consumer complaints. At a minimum, the following should be accurate and publicly available: (i) consumer complaint email address, (ii) consumer complaint phone number, and (iii) Link to privacy policy.
h. Registrant agrees to comply with the Registrant obligations and requirements identified in the process below regarding SHAFT Content.
i. In the event Vetting Agent determines that a Registrant’s Call Logo, Call Reason, and/or Caller Display Name includes SHAFT Content, Vetting Agent shall notify Onboarding Agent in writing within ten (10) business days of such determination. Vetting Agent’s determination shall include: (a) the specific Call Logo, Call Reason, and/or Caller Display Name that is determined to include SHAFT Content and (b) a written explanation of why the specific Call Logo, Call Reason, and/or Caller Display Name is designated by Vetting Agent as SHAFT Content as defined in this Exhibit A (“SHAFT Content Determination”).
ii. Upon receipt of such written notification, Onboarding Agent shall notify Registrant in writing within ten (10) business days of such determination and shall provide Registrant with Vetting Agent’s SHAFT Content Determination.
iii. Registrant shall have no more than ninety (90) calendar days to respond in writing to Onboarding Agent regarding Vetting Agent’s SHAFT Content Determination by either: (a) changing the identified Call Logo, Call Reason, and/or Caller Display Name to remove SHAFT Content (“SHAFT Content Modification”) or (b) contesting Vetting Agent’s SHAFT Content Determination (“SHAFT Content Objection”).
iv. In the event Registrant submits a SHAFT Content Modification, Onboarding Agent shall provide such SHAFT Content Modification to Vetting Agent for further review and approval. Onboarding Agent and Vetting Agent should agree to the exact process for submission of the Registrant’s SHAFT Content Modification (including timing of such subsequent reviews) through their own contractual arrangements.
v. In the event Registrant submits a SHAFT Content Objection, BCID LLC shall have thirty (30) calendar days to review Registrant’s SHAFT Content Objection and make a final determination as to whether the identified content violates the onboarding requirements.
y. If BCID LLC approves the SHAFT Content Objection, Registrant shall be notified of such determination in writing by Onboarding Agent and the Caller Information shall be forwarded by Onboarding Agent to Vetting Agent within ten (10) business days of such approval for final review.
z. If BCID LLC denies the SHAFT Content Objection, Registrant shall be notified of such determination in writing by Onboarding Agent and Registrant’s application for Branded Calling ID Services shall be dismissed. Such determination shall be final and non-appealable.
vi. In the event Registrant fails to submit a SHAFT Content Modification or a SHAFT Content Objection within the prescribed timeframe, Onboarding Agent shall dismiss Registrant’s application for Branded Calling ID Services or remove the problematic content and pass the remaining RCD content to Vetting Agent for approval and use in the Branded Calling ID Services.
i. Registrant agrees to comply with the Registrant obligations and requirements identified in the process below regarding intellectual property.
i. In the event a Vetting Agent determines that Registrant’s Call Logo, Call Reason, and/or Caller Display Name violates applicable proprietary interests, or otherwise does not satisfy intellectual property requirements (as discussed below), it shall notify Onboarding Agent in writing within two (2) business days of such determination. Vetting Agent’s determination shall include: (y) the specific Call Logo, Call Reason, and/or Caller Display Name that violates, or otherwise does not satisfy intellectual property requirements and (z) a written explanation of why the specific Call Logo, Call Reason, and/or Caller Display Name violates, or otherwise does not satisfy intellectual property requirements (“IP Determination”).
ii. Upon receipt of such written notification, Onboarding Agent shall notify Registrant in writing within two (2) business days of such determination and shall provide Registrant with Vetting Agent’s IP Determination.
iii. Registrant shall have ninety (90) calendar days to respond in writing to Onboarding Agent regarding Vetting Agent’s IP Determination by either: (y) changing the Call Logo, Call Reason, and/or Caller Display Name to resolve the IP Determination (“IP Content Modification”) or (z) contesting Vetting Agent’s IP Determination (“IP Content Objection”).
iv. In the event Registrant submits an IP Content Modification, Onboarding Agent shall forward such IP Content Modification to Vetting Agent for further review and approval.
v. In the event Registrant submits an IP Content Objection, Onboarding Agent shall convene a group of three representatives (“IP Content Review Board”). In instances where Vetting Agent and Onboarding Agent are distinct corporate entities, the IP Content Review Board shall consist of a single representative from each of: (x) Onboarding Agent, (y) Vetting Agent, and (z) BCID LLC. In instances where Vetting Agent and Onboarding Agent are the same corporate entity, Onboarding Agent shall convene the IP Content Review Board consisting of two representatives designated by BCID LLC, and one representative designated by Onboarding Agent/Vetting Agent. The IP Content Review Board shall have sixty (60) business days to review Registrant’s IP Content Objection and make a final determination.
1. If the IP Content Review Board approves the IP Content Objection, it shall notify the Onboarding Agent. Registrant shall be notified by Onboarding Agent of such determination in writing and the Caller Information shall be forwarded to Vetting Agent by Onboarding Agent within ten (10) business days of such notification to Registrant for final review.
2. If the IP Content Review Board denies the IP Content Objection, Registrant shall be notified of such determination in writing and Registrant’s application for Branded Calling ID Services shall be dismissed. Such determination shall be final and non-appealable.
vi. In the event Registrant fails to submit an IP Content Modification or an IP Content Objection within the prescribed timeframe, Onboarding Agent shall dismiss Registrant’s application for Branded Calling ID Services.
Hiya, Inc. - Branded Calling Pass-Through Terms
Last Updated: September 14, 2026
The Twilio branded calling Service in the United States (branded as “US Branded Calling” or similar) (“Branded Calling Service”) is provided, in part, through Twilio’s third party vendor, Hiya, Inc. (“Hiya”). Hiya requires that certain terms be included in Twilio’s agreements with its customers. You hereby agree to the following terms in connection with your use of the Branded Calling Service:
These terms are entered into by and between you, as a third party legal entity (“you”, “your”, or “Customer”) and Twilio Inc. or its affiliates (“we”, “our”, “us”, or “Twilio”).
Customer releases Hiya and its affiliated companies (and their respective directors, employees, contractors and representatives) from any and all liability, and from all damages of whatever nature, in relation to the use, operation, content, availability and/or sublicense of the Branded Calling Service or any part thereof. Customer expressly agrees that its use of or access to any of the Hiya products is subject to end user license terms which include such releases, and such other terms and conditions as are customary in Twilio’s industry.
Customer acknowledges and agrees that its right to access and use the Branded Calling Service is subject to the following conditions: (a) Customer represents and warrants that it lawfully owns or controls all phone numbers from which it uses the Branded Calling Service; (b) Customer is responsible for, and assumes all risks and liability associated with, all acts and omissions of its users of the Branded Calling Service; and (c) Customer shall not, directly or indirectly: (i) attempt to sell, transfer, assign, sublicense or otherwise provide third parties any rights to the Branded Calling Service (in whole or in part); (ii) circumvent or disable any security or other access controls of the Branded Calling Service; (iii) use the Branded Calling Service and/or any documentation provided hereunder for the purpose of developing a competitive product or service; or (iv) access or use the Branded Calling Service in any manner or for any purpose that (1) violates applicable law and regulation, including laws protecting consumer rights and individual privacy; (2) infringes or misappropriates third party proprietary rights, or (3) violates carrier network operator requirements or codes of conduct (including by transmitting or displaying “inappropriate content” that may be considered defamatory, offensive, sexually explicit, or promoting illegal behavior or products).
Customer acknowledges that the Branded Calling Service is designed only to deliver a branded call experience to consumer end users and is not designed (nor may be used) to satisfy any legal or regulatory requirement applicable to Customer.
Neustar Information Services, Inc. - Branded Calling Pass-Through Terms
Last Updated: September 14, 2026
The Twilio branded calling Service in the United States (branded as “US Branded Calling” or similar) (“Branded Calling Service”) is provided, in part, through Twilio’s third party vendor, Neustar Information Services, Inc. (“Neustar”). Neustar requires that certain terms be included in Twilio’s agreements with its customers. You hereby agree to the following terms in connection with its use of the Branded Calling Service:
These terms are entered into by and between you, as a third party legal entity (“you”, “your”, or “Customer”) and Twilio Inc. or its affiliates (“we”, “our”, “us”, or “Twilio”).
Customer is granted a limited license to use the Branded Calling Service for its business purposes.
Customer acknowledges that the Branded Calling Service is not intended to primarily satisfy any legal or regulatory requirement applicable to Customer.
Customer acknowledges that the Branded Calling Service will be provided to Customer in accordance with the Channel Partner Agreement between Neustar and Twilio, effective as of (or around) August 28, 2026 (“CPA”) and the applicable service level agreement but that otherwise the Branded Calling Service is provided on an “as-is” basis.
Customer consents to Neustar placing telephone calls to Customer’s telephone numbers supplied in the Customer Data solely to conduct the Branded Call Display Service.
Without prior written approval, the initial term of any order form shall not exceed three (3) years and may include mutual auto-renewal rights (with each renewal term not to exceed one (1) year) with a notice to not renew which shall be provided no less than thirty (30) days prior to term end.
The term of any order form between Twilio and Customer, as applicable, and associated licenses is subject to the termination of Neustar’s agreement with its Accessor, and the order form and associated licenses shall terminate upon the termination of such Neustar Accessor agreement.
a. Customer shall take prompt steps to correct its Customer Data if Neustar rejects data due to identified inaccuracies or inconsistencies.
b. Customer shall not export the Branded Calling Service or use it outside of the United States. Customer agrees that it has legally obtained, and it has all rights necessary to provide any information provided to Neustar or in connection with the Branded Calling Service including, but not limited to, providing notice to subscribers and other applicable end users concerning Customer’s use of their data.
c. Customer authorizes Neustar and its authorized Accessors to use its Branded Call Display Data solely for enabling the delivery of: (i) the Branded Call Display Data to the mobile device of a Called Party and (ii) for the purposes of providing Branded Call Display Service results. Customer consents to Neustar placing telephone calls to Customer’s telephone numbers supplied in the Customer Data solely to conduct the Branded Call Display Service. Neustar and Accessors may use Customer’s Branded Call Display Data for display on Called Parties’ mobile devices. Responses are generated for an originating telephone number terminating a voice call message and/or generally attempting to communicate with a terminating communication device. Neustar may disclose to third parties some or all of Customer’s Branded Call Display Data with respect to a specific Called Party in Response to a Query solely for the purposes of determining Branded Call Display Service results. In addition, Customer will agree that it has all necessary right, title, and interest in and to the names, and marks that Customer wishes to have displayed to recipients of telephone calls reached through the Branded Call Display Service and hereby authorizes Neustar to use such names and marks solely for the purposes of performing the Branded Call Display Service.
d. If the CPA is terminated, the order form for the Branded Calling Service between Twilio and Customer shall be revised.
e. During the time period that these terms apply to Customer, and subject to the terms and conditions of Twilio’s agreement with Customer, Neustar grants to Customer (excluding any entities acquired by Customer or entities that acquire Customer) a limited, non-exclusive, non-transferable license to access and use the Branded Calling Service solely for Customer’s business purposes. Except for the limited license granted hereunder, no other rights in the Branded Calling Service are granted hereunder, and the Branded Calling Service will remain the sole and exclusive property of Neustar and its licensors, if any, regardless of whether the foregoing are separated, used or integrated with any other products, services or deliverables.
f. Customer agrees that all Customer Data transmitted from Customer for inclusion in a Neustar database is accurate to the best of Customer’s knowledge, that Customer has the right and authority to provide such Customer Data to Neustar, and that such Customer Data is provided in compliance with all applicable laws, rules and regulations. Customer assumes sole responsibility for the accuracy of all Customer Data which Customer presents through Twilio for entry in a Neustar database and Twilio will notify Neustar promptly in writing when Customer no longer owns or has the right to use the Customer Data.
g. Customer will use the Branded Calling Service in compliance with all applicable laws, rules and regulations, including but not limited to Do Not Call and similar Do Not Solicit federal, state, county and local regulations.
h. Customer will not resell the Branded Calling Service. Customer shall not sell, license, transfer, dispose or distribute in any manner (whether directly or indirectly) the Branded Calling Service or any derivatives thereof, to a third party and Customer shall not nor shall it allow any third party to (w) disassemble, deconstruct, decompile, or otherwise reverse engineer the Branded Calling Service; (x) combine the Branded Calling Service with any Customer or third-party software except as authorized in the PCA; (y) create derivative works from the Branded Calling Service; or (z) use data or information obtained from the Branded Calling Service to produce a result or functionality similar to the Branded Calling Service.
i. NEUSTAR DOES NOT WARRANT THAT THE BRANDED CALLING SERVICE SHALL BE UNINTERRUPTED, ERROR FREE OR SECURE, AND DOES NOT WARRANT THE BRANDED CALLING SERVICE AGAINST MALFUNCTION OR CESSATION DUE TO CESSATION OR MALFUNCTION OF ANY INTERNET SERVICE NEUSTAR OR ANY OF THE THIRD PARTY NETWORKS THAT FORM THE INTERNET. NEUSTAR IS NOT RESPONSIBLE FOR THE ACCURACY, COMPLETENESS OR INTEGRITY OF ANY DATA PROVIDED OR SUBMITTED BY CUSTOMER, END USERS OR AGENTS, OR FOR ANY DOWNTIME, LOSS OR CORRUPTION OF DATA THAT OCCURS AS A RESULT OF TRANSMITTING OR RECEIVING DATA OR VIRUSES DUE TO CONNECTION TO OR ACCESS OVER THE INTERNET. ALL BRANDED CALLING SERVICES AND EQUIPMENT ARE PROVIDED HEREUNDER ”AS IS” AND ”AS AVAILABLE” AND NEUSTAR MAKES ABSOLUTELY NO WARRANTIES TO CUSTOMER OR TO ANY THIRD PARTY INCLUDING, WITHOUT LIMITATION, TO ANY END USERS, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING, BY WAY OF EXAMPLE ONLY, ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR ANY PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT OR RESULTS TO BE OBTAINED FROM USE OF THE BRANDED CALLING SERVICE, ALL OF WHICH ARE EXPRESSLY EXCLUDED AND DISCLAIMED.
j. Customer agrees to comply with the applicable Distribution Partner Terms, available at https://www.home.neustar/legal/bcd-distribution-partner-terms-conditions. Such terms may be amended from time to time with at least thirty (30) days’ prior written notice.
7. Other Definitions:
a. “Accessor” means AT&T Mobility, who is an entity that accesses Customer Data on behalf of Neustar to fulfill the Services.
b. “Branded Call Display Data” means the Customer data supplied to Neustar via Twilio to fulfill the Branded Call Display Service. =
c. “Called Party” means the person or entity on the terminating end of a communications transmission that receives Branded Call Display Data.
d. “Customer Data” means, solely with respect to these Neustar Information Services, Inc. - Branded Calling Pass-Through Terms, Customer data supplied to Neustar to: (i) fulfill Neustar’s Caller ID Authentication Service and (ii) deliver Neustar’s Branded Call Display Service. The Branded Call Display Service includes any vetting services.
e. “Query” means an inquiry against a database described in the CPA.
f. “Response” means information in response to an associated Query.
Transaction Network Services, Inc. - Branded Calling Pass-Through Terms
Last Updated: September 14, 2026
The Twilio branded calling Service in the United States (branded as “US Branded Calling” or similar) (“Branded Calling Service”) is provided, in part, through Twilio’s third party vendor, Transaction Network Services, Inc. (“TNS”). TNS requires that certain terms be included in Twilio’s agreements with its customers. You hereby agree to the following terms in connection with your use of the Branded Calling Service:
These terms are entered into by and between you, as a third party legal entity (“you”, “your”, or “Customer”) and Twilio Inc. or its affiliates (“we”, “our”, “us”, or “Twilio”).
Customer agrees that it shall not use the Branded Calling Service to:
a. Engage in any activities that are illegal, abusive, false, fraudulent, deceptive, or misleading or likely to deceive or mislead;
b. Engage in any unlawful activities, including, without limitation, unlawful unsolicited advertising or marketing, or any other activities that violate laws applicable to advertising, electronic communications, and telemarketing, including, but not limited to, the Telephone Consumer Protection Act, 47 U.S.C. § 227, and implementing regulations, 47 C.F.R. §§ 64.1200 et seq.;
c. Attempt to mislead others as to the identity of the origin of a phone call, including failing to comply with the Truth in Caller ID Act, 47 U.S.C. § 227, and implementing regulations, 47 C.F.R. §§ 64.1600-1605; or
d. Transmit any material or content that: is obscene, libelous, defamatory, discriminatory, offensive, unsuitable for minors, or otherwise malicious or harmful to any person or entity; contains hate speech, excessive violence, or profanity; promotes or glamorizes alcohol abuse, illegal drug use, or use of tobacco products; contains strong sexual, explicit, or erotic themes; violates or infringes the intellectual property rights or other personal or proprietary rights of any third party (including any telecommunications provider or any subscriber thereof); disparages any telecommunications provider or any of its affiliates; or violates any applicable industry standards, policies, or guidelines published by the Cellular Telecommunications Industry Association (CTIA) or Mobile Marketing Association.
Customer agrees that TNS may immediately suspend Customer for any known or suspected violation of these standards. In addition, TNS may immediately suspend Customer’s use of the Branded Calling Service in connection with a specific telecommunications provider (including its subscribers) at the request or direction of such telecommunications provider. TNS will provide prompt notice to Twilio of any such suspension. TNS will work with Twilio to promptly remediate the violation with the underlying service provider.
First Orion Corp. - Branded Calling Pass-Through Terms
Last Updated: September 14, 2026
The Twilio branded calling Service in the United States (branded as “US Branded Calling” or similar) (“Branded Calling Service”) is provided, in part, through Twilio’s third party vendor, First Orion Corp. (“First Orion”). First Orion requires that certain terms be included in Twilio’s agreements with its customers. You hereby agree to the following terms in connection with your use of the Branded Calling Service:
These terms are entered into by and between you, as a third party legal entity (“you”, “your”, or “Customer”) and Twilio Inc. or its affiliates (“we”, “our”, “us”, or “Twilio”).
Customer will be granted a limited license to use the Branded Calling Service subject to the use restrictions set forth herein.
Customer agrees not to disclose, decompile or reverse engineer the Branded Calling Service for any purpose.
Customer acknowledges in writing that the Branded Calling Service is not intended to satisfy any legal or regulatory requirement applicable to Customer.
Without prior written approval of First Orion, the initial term of any Order Form shall not exceed two (2) year(s), and may include mutual auto-renewal rights (with each renewal term not to exceed one (1) year) with thirty (30) days’ notice to not renew.
Customer agrees to ensure that the alpha-numeric caller name displayed on an end user’s device through the use of the Branded Calling Service (“Inform Display”), purposes of calls using the Branded Calling Service, and the usage of any personal information will comply with all applicable laws, rules and regulations.
Customer represents that it has all necessary rights, licenses and third-party consents to use the content of the Inform Display.
Customer acknowledges its responsibility to obtain all consents and permissions required to make calls or otherwise deliver the Inform Display to end users in compliance with all applicable laws, rules and regulations in any way related to the calls or other means of delivering the Inform Display to end users (e.g., Telephone Communications Protection Act of 1991, Fair Debt Collection Practices Act, Do Not Call Registry, Telemarketing Sales Rule and Truth in CallerID).
Customer agrees to comply with any other limitations that may be imposed by a third party distribution partner regarding the content or delivery of the Inform Display. First Orion will advise Twilio of any additional limitations from time to time as applicable.