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Conversational Messaging: The Next Storefront Experience

Consumers want a new type of storefront, and it’s already on their phones.

Building Better Customer Connections

Introducing chat to video escalation in Twilio Flex.

How to use owned media to boost marketing ROI

Learn how to optimize for quality and boost customer engagement

5 Best practices for seamless & secure user onboarding

When building an onboarding process that satisfies customers and keeps both their accounts and your platform safe and secure from day one, consider the best practices outlined in the rest of this guide.

The executive leader's guide to customer engagement

Learn how Twilio’s Customer Engagement Platform can help executives and their companies develop a competitive ROI advantage, drive brand loyalty, and grow long-term profitability

The Executive Leader’s Guide To Customer Trust

How to Build Omnichannel Communications that Increase Loyalty

Advancing healthcare for the digital age

How to deliver more personalized, convenient, and intuitive experiences across the healthcare ecosystem.

Navigate the future of CX with Flex 2.x.x

Enjoy out-of-the-box agent experiences across channels, detailed customer views, plus hyper-personalized agent conversations, recommendations, and insights.

The Ultimate Guide to Effective Transactional Emails

Whether you're a seasoned email marketer or just building out your email program, understanding the art of transactional emails is essential.

How to save time and money automating your marketing with AI

Learn how Twilio's CustomerAI technology can help your team “do more with less” by saving you time, money, and effort.

Prioritize AI data quality to optimize customer personalization

Learn how to utilize first-party data to drive more successful AI-driven personalization for stronger customer engagement and insights.

Critical capabilities for choosing an SMS API provider

How do you know what to look for when evaluating providers?

Blueprint for SMS marketing

Discover the unparalleled potential of SMS marketing in redefining customer engagement.

Ultimate Email Segmentation Guide: Tips, Strategies & Examples

Learn about email segmentation in email marketing and how you can use this strategy to grow engagement with your recipients.

The Ultimate Guide to Growing Your Email Program

Here's how to turn any modest email list into a bountiful source of engagement, conversions, and revenue.

Flex Agile Workforce Webinar

An Omdia analyst shares their findings from interviewing Lyft about using Twilio Flex and how they were able to quantify ROI.

Building a great digital experience

The Norwegian Refugee Council shares how it created a custom, omnichannel engagement solution with Twilio to provide support across 25+ countries.

The Value of Voice Webinar

Learn why voice is a vital communication channel, and how it can enhance customer engagement and improve productivity.

Build Lifelong Supporters Through SMS & Email

Learn how to create a multi-channel approach to inspire action, convert donors, and build relationships.

Secure Interactions with Two-Factor Authentication

Western Union Business Solutions shares their experience adopting Twilio's user verification API, and how to decide whether to build or buy.

Twilio Talks Contact Center

Learn how a programmable Contact Center allows enterprises to tailor contact center capabilities to better serve customers, agents, and management.

How Stylepit Increased ROAS Without the Cookie

Learn how digital retailer Stylepit nearly doubled ROAS YoY with a first-party data strategy and Facebook Ads.

Inspiring Product Discovery and Brand Engagement with Ali Miller, Vice President of Product Management, Ads at Instacart

In this episode of Twilio's Builders Wanted podcast, Ali Miller, Vice President of Product Management, Ads at Instacart discusses the power of human interaction, winning the digital shelf, and creating a recipe for trust.

Nextdoor’s Krish Sailam: Driving Community Engagement Through Localization at Scale

In this episode of Twilio's Builders Wanted podcast, Kailey and Krish discuss driving community engagement through localization at scale, creating customer-centric user journeys, and escaping the data cesspool.

Phy-gital Customer Engagement Strategies with Julie Roy, SVP & CMO of DSW

In this episode of Good Data Better Marketing podcast, Julie Roy, Senior Vice President and Chief Marketing Officer at DSW discuss the phy-gital customer experience, building loyalty through content and communities, and balancing brandformance

Good Data, Better Marketing - Using Predictive Analytics to Create VIP Customers

In this episode, Kailey and Kristin discuss customer DNA, uniting online data and in-store experience, and creating VIP customers through predictive analytics.

Good Data, Better Marketing - The Key To Customer Engagement: Consent and Iteration

In this episode, Twilio Segment's Matt Smidebush, RVP of Global Customer Success Programs and Seth Familian, Director of Global Advisory Services discuss identity resolution, capturing consent, and the power of iteration.

Good Data, Better Marketing - Improving Customer Engagement in Real Estate Through Digitization

In this episode, David Marine, Chief Marketing Officer at Coldwell Banker expands on digitizing the real estate experience, tools for sellers, and ensuring tactics are adaptable across local markets.

Good Data, Better Marketing - Leveraging Data Across the Entire Customer Lifecycle

In this episode, Chris Koehler, Chief Marketing Officer at Box, discusses techniques to efficiently build pipeline by working with cross-functional partners leading to higher retention and revenue re-acceleration.

Good Data, Better Marketing - Engaging Consumers Through Human-Centric Strategies

In this episode, Umi Patel, VP of Consumer Insights & Analytics at PepsiCo's North America Beverage Portfolio, discusses the importance of collecting household data that powers personalization, how they are developing human-centric stories from data, and the power of blending different types of data.

Good Data, Better Marketing - Enhancing Your Customer Experience with Omnichannel Engagement

In this episode, Carolyn Pollock, Chief Marketing Officer at Tailored Brands, discusses how to unlock more meaningful communication with customers and the power of creating a strong engine for new customer acquisition.

Good Data, Better Marketing - Adaptable Marketing Strategies for Global Communities

In this episode, Sonia Oblitey, Senior Director of Global Marketing at OkCupid, discusses the importance of tailored global marketing strategies and knowing the values and patterns of their target groups.

Good Data, Better Marketing - Why a Strong Data Foundation is Business-Critical

In this episode, Kendell Timmers, SVP and Head of Data & Insights at The New York Times, discusses how they have built a strong data foundation, personalizing paywalls, and the looming cookie apocalypse.

Good Data, Better Marketing - Collecting the Right Data to Serve your Audience and your Advertisers

In this episode, Eric Mies, Director of Product, Video Experience, Ads & Ad Operations at Crunchyroll, talks about the rise in data privacy protection and building contextual ads based on customer’s behaviors.

Good Data, Better Marketing - Removing Barriers for a Seamless Customer Experience

In this episode, John Sheldon, Chief Marketing Officer at SmileDirectClub, talks about the importance of a CRM across a business, rethinking the role of digital in the funnel, and the change in consumers' confidence in telehealth.

Good Data, Better Marketing - Improving Customer Engagement

In this episode, Pepe Valiente, Senior Management Consultant at IBM Garage, talks about the risks of digital transformations and the importance of personalization, simplicity, and privacy for the customer experience.

Building Brand Loyalty Through Frictionless Customer Support

In this episode, Adele Hedden, Head of Customer Experience at Faire, talks about how to build a proactive customer service model built on data, why companies need to be strategic around service modality, and how creating a unified customer view improves employee experience and customer experience.