Ambee (Actions) Destination
Ambee provides self-serve predictive analytics for businesses, using machine learning to automate audience insights and recommendations based on climate and environmental datasets. Ambee offers actionable air quality and pollen data that can reinforce your climate strategy, simplify personalization and enhance business outcomes.
This destination is maintained by Ambee. For any issues with the destination, contact Ambee's Support Team.
- From the Segment web app, click Catalog, then click Destinations.
- Find the Destinations Actions item in the left navigation, and click it.
- Click Configure Ambee
- Select an existing Source to connect to Ambee (Actions).
The write key is a unique identifier for each Source. It lets Segment know which Source is sending the data and which destinations should receive that data.
To find a write key, you first need to create a non-cloud Source such as a website, server, or mobile source.
Then, in the Source, navigate to Settings > API Keys.
To start working with Ambee as your destination, you'll need Ambee's API Key. Sign up for Ambee on the Ambee site.
Once you are signed in, you will get your limited-period API key on the dashboard's homepage. If your use case requires data in bulk, you'll need to subscribe to Ambee's enterprise plan. During subscription, you'll need to specify your choice of API: air quality and/or pollen.
After subscription, you can use Ambee's air quality and/or pollen data by pasting your API key under the API Key section in Mapping.
Ambee's air quality subscription helps you personalize and position your messaging with emails, SMS, and push notifications to improve user engagement on your website based on air quality triggers for locations across the world. You can also retarget messaging based on your user's geo-location, for example:
- Promote the sale of your EVs in highly polluted areas
- Advertise anti-pollution products like masks, skincare, and more, during highly polluted durations
- Showcase ads for smart air purifiers in highly polluted localities
The table below shows the AQI risk levels, their associated value, and what each category means for the public. Ambee uses globally valid data that follows US EPA standards to provide relevant recommendations. If you are subscribed to air quality you can select the risk levels for AQI from the drop-down box under the air quality section.
| AQI risk levels | Index Values | What it means |
|---|---|---|
| Good | 0-50 | Air quality is good and poses little or no risk. |
| Moderate | 51-100 | Air quality is acceptable; however, there may be some health concerns for a small number of extremely sensitive people. |
| Unhealthy for sensitive groups | 101-150 | When air quality is in this range, people in sensitive groups may experience health effects when engaging in outdoor activities. |
| Unhealthy | 151-200 | When air quality is in this range, everyone who is active outdoors may experience effects. Members of sensitive groups are likely to experience more serious effects. |
| Very unhealthy | 201-300 | When air quality is in this range, it is expected that there will be widespread effects among general population and more serious effects in members of sensitive groups. |
| Hazardous | 301-500 | Air quality in this range triggers health warnings of emergency conditions. The entire population is more likely to be affected by serious health effects. |
Ambee's pollen subscription helps you contextualize and hyper-target your marketing and advertising campaigns with emails, SMS, and push notifications to improve user engagement with the help of pollen triggers for locations across the world. You can also personalize your ad content based on the user's geolocation, for example:
- Advertise anti-allergy tissues based on high pollen condition
- Promote OTC medicines to allergy sufferers
NAB recommends the risk levels below to understand the risks users are exposed to, and help them take preventative measures to reduce exposure to pollen. Ambee uses the NAB-compliant index to provide accurate insights. If you are subscribed to pollen, you can select the risk levels for pollen from the drop-down box under the pollen section.
| Risk Level | Tree | Grass | Weed | What it means |
|---|---|---|---|---|
| Low | 0-95 | 0-29 | 0-20 | Individuals susceptible to pollen may experience mild allergic symtoms. |
| Moderate | 96-207 | 30-60 | 21-77 | Many individuals sensitive to pollen may experience allergic symptoms. |
| High | 208-703 | 61-341 | 78-266 | Most individuals with any sensitivity to pollen will experience allergic symptoms. Extremely sensitive groups could experience serious symptoms. |
| Very High | 704+ | 342+ | 267+ | Almost all individuals with any sensitivity to pollen will experience symptoms. |
Ambee will fetch the user's IP address to trigger air quality and/or pollen notifications for device mode with analytics.js or mobile (android/iOS).