Qualified Destination
Qualified is an agentic marketing platform designed for B2B organizations. The platform's AI Sales Development Representative (SDR) agent, Piper, automates tasks across both website and email channels, such as capturing leads, nurturing prospects, and converting buyers. Use Qualified to increase lead conversions, generate more meetings, and improve efficiency within your inbound-pipeline motion.
This destination is maintained by Qualified. For any issues with the destination, contact the Qualified support team.
- From your workspace's Destination catalog page, search for "Qualified".
- Select Qualified, and then click Add Destination.
- Select an existing source to connect to Qualified.
- In your Qualified API settings, create and copy the API Key.
- Paste the API Key in the destination settings in Segment.
Your Qualified API Key. When creating the API Key in Qualified make sure to select all scopes.
Build your own Mappings. Combine supported triggers with the following Qualified-supported actions:
Mapping limits per destination
Individual destination instances have support a maximum of 50 mappings.
Update all Leads withing a Company in Qualified.
Update Company is a Cloud action. The default Trigger is type = "track" and event = "Leads In Company Updated"
The domain of the company to update.
Optional
String, text or picklist field values to set on all Leads associated with the Company.
Optional
boolean / checkbox field values to set on all Leads associated with the Company.
Optional
Numeric / decimal field values to set on all Leads associated with the Company.
Send a Lead to Qualified, or update an existing Lead
Upsert Lead is a Cloud action. The default Trigger is type = "track" and event = "Lead Updated"
The email address of the lead to upsert.
Optional
The phone number of the lead to upsert.
Optional
The company name of the lead to upsert.
Optional
The name of the lead to upsert.
Optional
Additional string, text, picklist fields to set on the Lead.
Optional
Additional boolean / checkbox fields to set on the Lead.
Optional
Additional numeric / decimal fields to set on the Lead.
You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.
For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to false.
When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.
Real-time to batch destination sync frequency
Real-time audience syncs to Qualified may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.