Noora Destination

1. Navigate to the Contacts tab while in your Noora workspace's Admin view.
2. Click + to add a Contact source and choose Connect to Segment.
3. Login and authorize the Noora Destination when routed to Segment.
4. Select a workspace and source and click Allow.

If you aren't familiar with the Segment Spec, take a look at the Identify method documentation to learn about what it does. An example call would look like:

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analytics.identify('userId123', {
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  email: 'john.doe@example.com'
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});

Segment sends Identify calls to Noora as an identify event. The name and email traits are required fields.

You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Segment lets you change these destination settings from the Segment app without having to touch any code.