Reddit Audiences
The Reddit Audiences destination allows advertisers to send Engage audiences from Segment to Reddit to use as Custom Audiences, which can be used for Reddit Ads features like audience targeting, retargeting, creating lookalike audiences, and engagement retargeting.
This destination is maintained by Reddit. For any issues with the destination, contact their Support team.
- Create a Reddit Ads account. Find your ad account ID in Accounts.
- In your Segment workspace, click Engage in the left navigation bar, then select your space.
- Click Engage Settings and select the Destinations tab.
- Search for
Reddit Audiences. - Click Add Destination.
- Confirm the source. By default, this is the source connected to the Enage Space to which you're adding the destination.
- In the Settings tab, click Connect to Reddit Audiences and authenticate the connection between Segment and Reddit.
- Provide your ad account ID for Ad Account ID.
- Toggle Enable Destination on and click Save Changes.
- Add a Sync Audience Mapping using the Mapping tab in the Reddit Audiences destination you just created, and enable the Mapping.
- Navigate to the engage space that contains the audience, and select it in the Audiences tab.
- Click Add Destination.
Automatic hashing
Segment automatically hashes the email, iOS Ad ID, and Android Ad ID fields before sending audiences to Reddit.
Unique identifier of an ad account. This can be found in the Reddit UI.
Build your own Mappings. Combine supported triggers with the following Reddit Audiences-supported actions:
Mapping limits per destination
Sync users to Reddit
Sync Audience is a Cloud action. The default Trigger is type = "identify" or type = "track"
Segment's friendly name for the Audience
Unique Audience Identifier returned by the createAudience() function call.
Optional
The user's email address
Optional
iOS Ad ID
Optional
Android Ad ID
Optional
When enabled, the action will batch events before sending them to Reddit. In most cases, batching should be enabled.
You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.
For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to false.
When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.
Real-time to batch destination sync frequency
Real-time audience syncs to Reddit Audiences may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.
Segment lets you change these destination settings from the Segment app without having to touch any code.
Unique identifier of an ad account. This can be found in the Reddit UI.