CleverTap (Actions) Destination
CleverTap is a retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers.
The following are the advantages of setting up CleverTap (Actions) Destination:
- Upload User Profile
- Delete User Profile
To set up CleverTap (Actions) Destination:
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From the Segment web app, click Catalog and then click Destinations.
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Select Destinations Actions under Categories from the left navigation.
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Click CleverTap (Actions).
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Click Configure CleverTap (Actions).
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Select an existing Source to connect to CleverTap (Actions).
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Enter the following project details to authorize the connection:
- Project ID
- Passcode
- Region
Find these details on the Settings > Project page of the CleverTap dashboard. To identify the region of your account, check the URL of your CleverTap account.
Refer to the following table to identify the region for your account:
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Select Quick Setup to start with pre-populated subscriptions, or Customized Setup to configure each action from scratch.
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Click Configure Actions.
CleverTap Passcode. This can be found under Settings Page.
CleverTap (Actions) has the following presets
| Preset Name | Trigger | Default Action |
|---|---|---|
| Event Type is Identify | Event type = "identify" | User Upload |
| Event Name is Delete User | Event event = "Delete User" | User Delete |
Build your own Mappings. Combine supported triggers with the following CleverTap-supported actions:
Mapping limits per destination
The User Upload Action enables you to create or update user profiles in CleverTap.
User Upload is a Cloud action.
Optional
A timestamp when the person was created
Optional
Optional attributes for the person. When updating a person attributes added or updated, not removed
The Id used to uniquely identify a person in CleverTap
The User Delete Action enables you to remove user profiles in CleverTap.
User Delete is a Cloud action.
The ID of the profile which you want to delete
When mapping actions, you will see a Convert Timestamps setting. When enabled, it converts attributes containing ISO-8601 timestamps to Unix timestamps.
For example, if you send an event with a timestamp of 2006-01-02T18:04:07Z. It is converted to 1136253847. If the timestamp is not in ISO-8601 format, it is not converted. This avoids converting attributes such as phone numbers or IDs.