Qualtrics Destination
Qualtrics is an Experience Management platform that allows companies to design and improve customer and employee experiences through listening, analysis and action. Power richer Qualtrics insights or perform action based on your event data using the Qualtrics destination
Qualtrics (Actions) provides the following benefits:
- Keeping your contact data in sync. The Qualtrics destination provides actions to sync your contact data from your system of record up to date with Qualtrics XiD
- Streamlined configuration. Qualtrics destination maps your event data to the Qualtrics API & Qualtrics xflow (workflows) out of the box
The Qualtrics destination is only available to customers on a Business Tier plan with Segment.
To link your Qualtrics destination in Segment to your Qualtrics workspace, Qualtrics requires a Segment Token that can only be generated by Business Tier customers who have access to the Public API.
- From the Segment web app, click Catalog, then click Destinations.
- Find the Destinations Actions item in the left navigation, and click it.
- Click Configure Qualtrics.
- Select an existing Source to connect to Qualtrics (Actions).
- To authenticate, enter your API key & Datacenter ID. To locate your API key & Datacenter ID, follow in the instructions in the Finding your Qualtrics IDs documentation.
Qualtrics API token found in your Qualtrics account under "Account settings" -> "Qualtrics IDs."
Qualtrics datacenter id that identifies where your qualtrics instance is located. Found under "Account settings" -> "Qualtrics IDs".
Build your own Mappings. Combine supported triggers with the following Qualtrics-supported actions:
Mapping limits per destination
Create and/or update contact in XM Directory. Updating is handled by contact deduplication in your directory settings. If deduplication is setup correctly this action will perform UPSERT operations on contacts
Create and/or update contact in XM Directory is a Cloud action. The default Trigger is type = "identify"
Directory id. Also known as the Pool ID. POOL_XXX
Optional
The external data reference which is a unique identifier for the user
Optional
Email of contact
Optional
Phone number of contact
Optional
First name of contact
Optional
Last name of contact
Optional
Language code of the contact
Optional
Should the contact be unsubscribed from correspondence
Optional
Contact embedded data (properties of the contact)
This action is used to kick off a workflow in Qualtrics
Start a workflow in Qualtrics is a Cloud action.
Enter the full URL as you see in your Xflow trigger. See more details on setting up an xflow trigger and getting the URL.
Optional
A mapping of key values to send to Qualtrics xflow.
Add a transaction to a contact in Qualtrics directory. If the contact already exists, add the transaction. If the contact does not exist, create the contact first, then add the transaction record.
Upsert contact transaction is a Cloud action. The default Trigger is type = "track", event = "Transaction Created"
Directory id. Also known as the Pool ID. POOL_XXX
ID of the mailing list the contact belongs too. If not part of the event payload, create / use an existing mailing list from Qualtrics. Will have the form CG_xxx
Optional
The id of the contact to add the transaction. if this field is not supplied, you must supply an external data reference, email and/or phone so a look can be performed. If the lookup does not find a contact, one will be created with these fields and including the optionally supplied firstName, lastName, language, subscribed and embeddedData
The external data reference which is a unique identifier for the user. This is only used to search for the contact and if a new contact needs to be created, it is not added to the transaction data.
Optional
Email of contact. This is only used to search for the contact and if a new contact needs to be created, it is not added to the transaction data.
Optional
Phone number of contact. This is only used to search for the contact and if a new contact needs to be created, it is not added to the transaction data.
Optional
First name of contact. This is only used if a new contact needs to be created and is not added to the transaction data.
Optional
Last name of contact. This is only used if a new contact needs to be created and is not added to the transaction data.
Optional
Language code of the contact. This is only used if a new contact needs to be created and is not added to the transaction data.
Optional
Should the contact be unsubscribed from correspondence. This is only used if a new contact needs to be created and is not added to the transaction.
Optional
Contact embedded data (properties of the contact). These are added to the contact only if a new contact needs to be created not added to the transaction.
Optional
Date and time of when the transaction occurred.
Optional
Properties of the transaction too add to the users record