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Usermaven (Actions) Destination


Destination Info
  • Accepts Page, Alias, Group, Identify and Track calls.
  • Refer to it as Usermaven (Actions) in the Integrations object
  • This integration is partner owned. Please reach out to the partner's support for any issues.
  • This destination is in Beta

Usermaven(link takes you to an external page) is an all-in-one analytics solution for online businesses looking to unlock growth and make data-driven decisions - without spending hours on setup.


Benefits of Usermaven (Actions)

benefits-of-usermaven-actions page anchor

Usermaven (Actions) provides the following benefits:

  • Clear mapping of data. Actions-based destinations enable you to define the mapping between the data Segment received from your source and the data Segment sends to Usermaven.
  • Pre-built mapping. Mappings for Usermaven are prebuilt with the prescribed parameters and available for customization.
  • No 3rd party tool is involved. Move the data directly from Segment to Usermaven without a 3rd party tool to facilitate the data sync.
  • Track events, identify users and companies. You can track events, identify users and companies in Usermaven using Actions-based destinations.

  1. From the Segment web app, click Catalog, then click Destinations.
  2. Search for "Usermaven (Actions)" in the Destinations Catalog, and select the destination.
  3. Click Configure Usermaven (Actions).
  4. Select an existing Source to connect to Usermaven (Actions).
  5. Go to the Usermaven App(link takes you to an external page), and navigate to Workspace Settings > General Settings and copy the API Key.
  6. Enter the "API Key" in the "Usermaven (Actions)" destination settings in Segment.

Property nameTypeRequiredDescription
API Keystring
required

Found on your general settings page.


Server Tokenstring
required

Found on your general settings page.


Usermaven (Actions) has the following presets

Preset NameTriggerDefault Action
Identify UserEvent type = "identify"Identify User
GroupEvent type = "group"Group
PageEvent type = "page"Page
Track EventEvent type = "track"Track Event

Build your own Mappings. Combine supported triggers with the following Usermaven-supported actions:

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Mapping limits per destination

Individual destination instances have support a maximum of 50 mappings.

Identify User

identify-user page anchor

Sets a user data.

Identify User is a Cloud action.

Property nameTypeRequiredDescription
User idSTRING
required

The user id, to uniquely identify the user


Email addressSTRING
required

The user email address


Created atSTRING

Optional

The timestamp when the user was created


First nameSTRING

Optional

The user first name


Last nameSTRING

Optional

The user last name


Custom attributesOBJECT

Optional

The user custom attributes


Anonymous IDSTRING

Optional

User Anonymous id


Event IDSTRING

Optional

The ID of the event.


Document PathSTRING

Optional

The path of the document.


Document SearchSTRING

Optional

The search query of the document.


Event TypeSTRING

Optional

The type of the event.


Page TitleSTRING

Optional

The title of the page where the event occurred.


ReferrerSTRING

Optional

The referrer of the page where the event occurred.


URLSTRING

Optional

The URL of the page where the event occurred.


User AgentSTRING

Optional

The user agent of the browser.


User LanguageSTRING

Optional

The language of the browser.


UTC TimeSTRING

Optional

The time of the event in UTC.


UTMOBJECT

Optional

Information about the UTM parameters.


ScreenOBJECT

Optional

Information about the screen.


TimezoneSTRING

Optional

The timezone of the browser.


IP AddressSTRING

Optional

The IP address of the user.

Sends a track event to Usermaven.

Track Event is a Cloud action.

Property nameTypeRequiredDescription
Event NameSTRING
required

The event name


Event AttributesOBJECT

Optional

Attributes associated with the event


User idSTRING

Optional

The user id, to uniquely identify the user


Email addressSTRING

Optional

The user email address


Created atSTRING

Optional

The timestamp when the user was created


Anonymous IDSTRING

Optional

User Anonymous id


Event IDSTRING

Optional

The ID of the event.


Document PathSTRING

Optional

The path of the document.


Document SearchSTRING

Optional

The search query of the document.


Event TypeSTRING

Optional

The type of the event.


Page TitleSTRING

Optional

The title of the page where the event occurred.


ReferrerSTRING

Optional

The referrer of the page where the event occurred.


URLSTRING

Optional

The URL of the page where the event occurred.


User AgentSTRING

Optional

The user agent of the browser.


User LanguageSTRING

Optional

The language of the browser.


UTC TimeSTRING

Optional

The time of the event in UTC.


UTMOBJECT

Optional

Information about the UTM parameters.


ScreenOBJECT

Optional

Information about the screen.


TimezoneSTRING

Optional

The timezone of the browser.


IP AddressSTRING

Optional

The IP address of the user.

Send company attributes to Usermaven.

Group is a Cloud action.

Property nameTypeRequiredDescription
Company idSTRING
required

The company id, to uniquely identify the company


User idSTRING
required

The user id, to uniquely identify the user


Company nameSTRING

Optional

The company name


Company created atSTRING

Optional

The timestamp when the company was created


Company custom attributesOBJECT

Optional

The company custom attributes


Anonymous IDSTRING

Optional

User Anonymous id


Event IDSTRING

Optional

The ID of the event.


Document PathSTRING

Optional

The path of the document.


Document SearchSTRING

Optional

The search query of the document.


Event TypeSTRING

Optional

The type of the event.


Page TitleSTRING

Optional

The title of the page where the event occurred.


ReferrerSTRING

Optional

The referrer of the page where the event occurred.


URLSTRING

Optional

The URL of the page where the event occurred.


User AgentSTRING

Optional

The user agent of the browser.


User LanguageSTRING

Optional

The language of the browser.


UTC TimeSTRING

Optional

The time of the event in UTC.


UTMOBJECT

Optional

Information about the UTM parameters.


ScreenOBJECT

Optional

Information about the screen.


TimezoneSTRING

Optional

The timezone of the browser.


IP AddressSTRING

Optional

The IP address of the user.

Send pageview events to Usermaven.

Page is a Cloud action.

Property nameTypeRequiredDescription
User idSTRING

Optional

The user id, to uniquely identify the user


Email addressSTRING

Optional

The user email address


Created atSTRING

Optional

The timestamp when the user was created


Page NameSTRING

Optional

The name of the page


Anonymous IDSTRING

Optional

User Anonymous id


Event IDSTRING

Optional

The ID of the event.


Document PathSTRING

Optional

The path of the document.


Document SearchSTRING

Optional

The search query of the document.


Event TypeSTRING

Optional

The type of the event.


Page TitleSTRING

Optional

The title of the page where the event occurred.


ReferrerSTRING

Optional

The referrer of the page where the event occurred.


URLSTRING

Optional

The URL of the page where the event occurred.


User AgentSTRING

Optional

The user agent of the browser.


User LanguageSTRING

Optional

The language of the browser.


UTC TimeSTRING

Optional

The time of the event in UTC.


UTMOBJECT

Optional

Information about the UTM parameters.


ScreenOBJECT

Optional

Information about the screen.


TimezoneSTRING

Optional

The timezone of the browser.


IP AddressSTRING

Optional

The IP address of the user.


You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo(link takes you to an external page).

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

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Real-time to batch destination sync frequency

Real-time audience syncs to Usermaven (Actions) may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Property nameTypeRequiredDescription
API Keystring
required

Found on your general settings page.


Server Tokenstring
required

Found on your general settings page.