MNTN Audiences (Actions) Destination
MNTN is a Connected TV advertising platform that helps performance marketers reach targeted audiences and measure campaign results across streaming TV.
The MNTN Audiences destination allows you to sync Twilio Engage audiences from Segment to an MNTN audience segment, where they can be used to target and match users in your MNTN advertising campaigns.
Segment adds and removes users from the connected MNTN segment as they enter and exit your Engage audience. Users are matched in MNTN using their email address (sent both in plaintext and as a SHA-256 hash), phone number, and IP address.
This destination is maintained by MNTN. For help obtaining an API key or with any other questions, contact the MNTN support team.
The MNTN destination receives event data directly from Segment through a server-side connection.
The Sync Audience action sends all available identity signals to MNTN to maximize audience match rates. Signals are read from event traits (for identify calls) or properties (for track calls).
| Signal | Field | Notes |
|---|---|---|
traits.email or context.traits.email | Lowercased before sending. Sent as both plaintext and SHA-256 hash. | |
| Phone | traits.phone or properties.phone | All non-numeric characters (including +) are stripped automatically before sending. Sent as both plaintext and SHA-256 hash. |
| IP Address | traits.ip or properties.ip | Sent as plaintext IPv4. |
| Mobile Advertising ID | traits.advertisingId or properties.advertisingId | IDFA on iOS or GAID on Android. |
At least one identity signal should be present for effective audience matching. Providing more signals increases match rates in MNTN campaigns.
Before you begin, you'll need an MNTN Audience API key. If you don't have one, contact MNTN to have a key issued for your account.
Follow these steps to set up the MNTN Audiences destination in your Segment workspace:
- In your Segment workspace, click Engage in the left navigation bar, then select your space.
- Select Engage Settings and open the Destinations tab.
- Click Add Destination.
- Search for
MNTN Audiencesand click Configure MNTN Audiences. - Confirm the source. This is typically the source connected to the Engage space you're working in.
- On the destination's Settings tab, enter your MNTN Audience API key.
- (Optional) If you want to sync to an existing MNTN audience segment, enter its
MNTN Segment IDin the audience settings. If you leave this blank, Segment automatically creates a new MNTN segment when the destination is connected to an audience. - Toggle Enable Destination to On and click Save Changes.
- Add the MNTN Audiences destination to an existing Engage audience:
- Navigate to the Audiences tab in your Engage space and select the audience you want to sync.
- Click Add Destination.
- Select the configured MNTN Audiences destination, and click Add Destination.
The initial audience data sync may take some time, depending on the size of the audience. After the initial sync, Segment keeps the MNTN segment up to date as users enter and exit your Engage audience.