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Framed.io Destination


Framed.io is a predictive analytics platform that models customer behavior. The Framed.io destination sends your Segment identify and track calls to Framed.


Getting Started

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To send data to Framed, set up and instrument your application with Segment, then turn on Framed in your Segment destinations page. Next, log in to your Framed account and select Segment in the Integrations menu. Copy the API key shown and paste it into the Framed configuration page in Segment.

Framed supports the identify and track methods.


When you identify a user, we'll pass that user's information to Framed with userId as Framed's External User ID. Segment's special traits recognized as Framed's standard user profile fields (in parentheses) are:

  • firstName (first_name)
  • lastName (last_name)
  • email (email)
  • gender (gender)
  • userID (userID)

All other traits will be sent to Framed as custom attributes.


When you track an event, we will send that event to Framed as a user event. Events must have the following:

  • userID (userID)
  • event_name (event_name)
  • Any properties of the event will be passed onto Framed as custom properties of the event itself.