Skip to contentSkip to navigationSkip to topbar
Twilio Segment Docs
Page tools
Useful for sharing or LLM
On this page
Looking for more inspiration?Visit the

Rokt Destination

The Rokt destination optimizes campaign performance by integrating conversion attribution for Rokt Ads. By integrating this conversion data, you'll unlock a suite of intelligent tools that learn from every conversion, constantly making adjustments to improve campaign targeting and bidding.

This destination is maintained by Rokt. If you have any issues, please contact the Rokt support team(link takes you to an external page).

Getting Started

getting-started page anchor
  1. From the Destinations catalog page in the Segment App, click Add Destination.
  2. Search for "Rokt" in the Destinations Catalog. Select the Rokt destination.
  3. Choose which source should send data to the Rokt destination.
  4. Enter the API key provided to you by your Rokt Account manager. If you haven't received your login credentials, please reach out to them.

Once you've entered the API credentials for Rokt, the chosen source sends data through to Rokt's API.

Supported Methods

supported-methods page anchor

Rokt supports the track API call, which can be used to send data to Rokt:

Track

track page anchor

The track API call is how you record any actions your users perform, along with any properties that describe the action. Learn more about the track call. An example call would look like:

1
analytics.track('Clicked Login Button', {

2
    property1: 1,

3
    property2: 'test',

4
    property3: true

5
})

Segment sends track calls to Rokt as track events. You can use these to configure conversion goals to inform the destination predictive analyses. You can use any track call made in the past week as the basis for a predictive goal in the Rokt destination.