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Ortto (Audiences) Destination


(new)

Beta

This feature is in active development and may change before general availability.

The Ortto (Audiences) destination allows you to send Engage Audiences from Segment to Ortto, where they can be used as Audiences(link takes you to an external page) for marketing automation, personalization, and reporting.

This destination is maintained by Ortto. For support or questions, please contact the Ortto Support team.


Getting started

getting-started page anchor

Follow these steps to set up the Ortto (Audiences) destination in your Segment workspace:

  1. In your Segment workspace, click Engage in the left navigation bar, then select your space.
  2. Select Engage Settings and open the Destinations tab.
  3. Search for Ortto (Audiences) and click Add Destination.
  4. Confirm the source. This is typically the source connected to the Engage space you're working in.
  5. Log in to your Ortto account(link takes you to an external page) and either:
    • Create a new Segment (Actions) data source, or
    • Use an existing one.
  6. Copy the API key from your Ortto data source.
  7. In Segment, open the destination's Settings tab and enter your Ortto API key.
  8. Toggle Enable Destination to ON and click Save Changes.
  9. Go to the Mappings tab in your Ortto (Audiences) destination and add a Sync Audience mapping.
  10. Enable the mapping.
  11. Navigate to the Audiences tab in your Engage space and select the audience you want to sync.
  12. Click Add Destination.