Magellan AI (Actions) Destination

1. From your Segment workspace's Destination catalog page search for "Magellan AI".
2. Select "Magellan AI" and click Add Destination.
3. Select an existing Source to connect to Magellan AI (Actions), give your destination a name and click Create destination.
4. Enter the campaign's pixel token in the destination settings in Segment. You can obtain this token either from the Magellan AI pixel management dashboard or provided by your Magellan AI Measurement Success Manager.
5. Configure which actions you want to send to Magellan AI.

(Optional) If you need Magellan AI to process GDPR deletion requests:

1. Contact your Magellan AI Measurement Success Manager to enable API access for your account.
2. Go to the Magellan AI API access token page and generate a new API token.
3. Find and copy the new API token.
4. Enter the API token in the destination settings for your Magellan AI (Actions) destination.

The Magellan AI (Actions) destination has the following limitations:

• Magellan AI only supports Segment's Replay feature for mobile events.

Magellan AI's Lead action is semantically closest to Segment's B2B SaaS Signed Up event and uses it as the default Trigger. However, Magellan AI's API spec considers Lead an e-commerce event, requiring a value and a currency. You may:

• Configure your sources sending Signed Up events to include the additional e-commerce-style fields
• Consider mapping an alternative event to the Lead action, like Promotion Clicked or Product Added to Wishlist, depending on your use case
• Map Signed Up events to the Lead action, providing dummy values in the mapping like 0 for the value and USD for the currency

Magellan AI's API spec requires a user agent, but Segment's Analytics-Swift library does not provide user agent information in the event context. In order to use this action with Segment's Swift library, you can provide either a static user agent string or a placeholder value in the mapping.