Skip to contentSkip to navigationSkip to topbar
Twilio Segment Docs
Page tools
On this page
Looking for more inspiration?Visit the

Roadway (Actions) Destination

(new)

Beta

This feature is in active development and may change before general availability.

Destination Info
  • Accepts Page, Alias, Group, Identify and Track calls.
  • Refer to it as Roadway AI in the Integrations object
  • This integration is partner owned. Please reach out to the partner's support for any issues.
  • This destination is in Beta

Roadway(link takes you to an external page) is AI built for growth marketers, operating from marketing attribution from your source-of-truth data sources. Roadway ingests and organizes your visit, user, and billing data to provide end-to-end attribution and AI automation.

This destination is maintained by Roadway. For any issues with the destination, contact the Roadway Support team.

Getting started

getting-started page anchor
  1. From your workspace's Destination catalog page(link takes you to an external page) search for "Roadway".
  2. Select Roadway and click Add Destination.
  3. Select an existing Source to connect to Roadway.
  4. Go to the Roadway dashboard(link takes you to an external page), navigate to your onboarding workspace, go to the Connect data step, and find Segment. Generate a workspace API key from there.
  5. Enter the API Key in the Roadway destination settings in Segment.

Engage

engage page anchor

You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo(link takes you to an external page).

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

(information)

Real-time to batch destination sync frequency

Real-time audience syncs to Roadway (Actions) may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.

Settings

settings page anchor

Segment lets you change these destination settings from the Segment app without having to touch any code.

Property nameTypeRequiredDescription
API Keypassword
required

Your RoadwayAI API key for authentication